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一夜之间进入了全民都是主播、万物皆可直播的时代。在美妆、服饰、食品、家电、汽车等几乎所有行业，<br /> 直播成为品牌商家的标配，成为品牌吸引流量、拓展销路的新方式。如众多电商平台一样，<br /> 直播行业的兴起也伴随着各种知识产权问题的出现。<strong>今天，我们仅从商标方面来提出几点保护策略。</strong><br /> <strong>一、商标先行策略</strong>其实每个行业入局前都需要先注册商标，防止品牌推广后想注册发现被他人抢注陷入被动。<br /> 比如有关主播姓名、直播宣传口号等，都需要提防被人恶意抢注。直播网红最好将自己的姓名、ID等注册为商标，<br /> 如果是公司化运作，本身也有较强经济实力，相关艺名等标志有较强独创性、显著性，<br /> 建议及时<a href="https://www.shuangqian.net/">申请商标注册</a>，防止他人注册近似、模仿商标所造成不必要的损失。<br /> <strong>二、直播内容要以相关法律和产品的资质证明为依据</strong>俗话说“货从口出”，直播的平台、直播所销售的相关产品、<br /> 直播团队以及直播团队背后的公司，都应当遵守相关法律及各平台直播规范；特别是直播销售的产品，<br /> 要有相关资质证明，如：商标证书、产品检验合格证书、食品生产销售许可证书等等，以免销售侵权、<br /> 不合格产品违反法律造成自身损失。<strong>三、直播行业商标注册的相关类别</strong>直播行业还是一个新兴行业，<br /> 在商标国际分类表中并没有具体的商品或服务项目，但可以根据商品或服务性质来确定保护商标类别。<br /> 最基础的直播服务平台应当保护商标的第09类-手机App、第35类-广告销售、第36类-金融服务、<br /> 第38类-广播传送、第41类-教育娱乐、第42类-网站。作为主播，要在某个直播平台做直播，<br /> 就需要根据具体的服务性质来确定保护商标的类别，例如带货主播，需要保护的首先是第35类-广告销售，<br /> 其次是产品，如果是服装鞋帽，就是第25类，如果是食品饮料，就是29类、30类、31类、32类，<br /> 涉及哪些产品就注册哪个产品类别；但如果你是一个教练，那需要保护的就是第41类-教育娱乐，<br /> 如果附带还有产品，也是根据具体产品类别加以保护；还有美容师，主要涉及第44类-美容护肤，<br /> 另外可能涉及第3类-洗护化妆用品等。因此，直播行业商标的保护不是仅一个商标类别就可以涵盖的，<br /> 必需要根据服务性质和产品进行分析归类，再全面保护，依经济实力，具体情况具体分析，<br /> 建议找像图邦这样专业的商标代理机构咨询,做好最大范围的保护。<strong>四、商标监测，防止侵权注册</strong>直播行业伴随巨大流量，<br /> 意味着许多主播名称会被带火，就很有可能出现被抢注的情况，虽然目前商标局对恶意注册把控的非常严格，<br /> 但难免有被侥幸初审公告的商标，一旦通过注册并使用，将造成消费者的混淆与误认；<br /> 因此，就需要我们对新申请商标、初审公告商标及注册商标进行实时监控，一旦发现抢注行为，<br /> 及时采取应对措施，维护商标权益。<strong>五、加大市场的监控，打击山寨号</strong>对于许多高流量博主来说，<br /> 会出现许多模仿的山寨号，及时观察这些山寨号的宣传和运营，对于已初具规模、产生影响的山寨号及时发起维权。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li 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