{ded肖像商标注册，申请人关注的是颜值吗？d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede肖像商标注册，申请人关注的是颜值吗？<meta name="description" content="{dede:有人认为，logo是个高大上的艺术品，附个英文与世界接轨逼格蹭蹭直上，行个草书尽显自在逍遥狂放无拘束，将人物头像掺入丁点大的商标印在商品上多少有些俗气。然而，皮革、食meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div肖像商标注册，申请人关注的是颜值吗？c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> 有人认为，logo是个高大上的艺术品，附个英文与世界接轨逼格蹭蹭直上，行个草书尽显自在逍遥狂放无拘束，<br /> 将人物头像掺入丁点大的商标印在商品上多少有些俗气。<br /> 然而，皮革、食品等行业的老一辈品牌已率先垂范，还有众多后浪正奔赴沙滩之上<br /> 今天我们看看都有哪些品牌使用了肖像商标呢？<br /> 皮革类<br /> <br /> <img alt="" src="/uploads/allimg/240914/1-2409141526095b.jpg" style="width: 500px; height: 255px;" /><br /> <p align="justify" class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">这个商标寥寥数笔，散发长须、眼神深邃的老人形象，是与鳄鱼、花花公子齐名的意大利</font><font face="Microsoft YaHei UI">“老人头”。</font></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">以达</font><font face="Microsoft YaHei UI">·芬奇创作巅峰时期的自画像为蓝本，赫然将艺术大师的头像纳入商标，<br /> 成为20世纪80年代以来的热销洋货代表。既符合商品定位，又制造了名人效应，成为鞋业标杆。<br /> <br /> <img alt="" src="/uploads/allimg/240914/1-240914152H4228.jpg" style="width: 500px; height: 255px;" /></font></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">这个商标是自主品牌康奈，同用人物头像，走的是另一种风格，选取昂首自信、意气风发、<br /> 和蔼可亲的形象，透露出洒脱自信与蓬勃朝气的企业文化。</span><span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(51, 51, 51); letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <font face="Microsoft YaHei UI">食品类<br /> <br /> <img alt="" src="/uploads/allimg/240914/1-240914152SS64.jpg" style="width: 500px; height: 226px;" /></font><br /> 看看这接地气的老干妈商标，都已经走出国门，远销海外，听说在美国以11.95美元两瓶的价格限时抢购，<br /> 可谓食品类“进口奢侈品”。<br /> 还有这传承悠久的王守义十三香，炒菜包香~配上老干妈一定很不错！提起“王致和”，<br /> 北京人都知道，说起来真有点像美国人都以“可口可乐”为“国饮”一样自豪。<br /> 这些大多都是将创始人的肖像纳入商标的显著性部分，<br /> 大厨亲切的面孔不但毫无违和感，而且接地气，都是家乡的味道、历史的味道。<br /> <img alt="" src="/uploads/allimg/240914/1-24091415295S16.jpg" style="width: 500px; height: 255px;" /><br /> 化妆品类<br /> 化妆品最为出名的肖像商标非“霸王”莫属。“霸王”采用陈先生肖像作为商标，不但具有纪念意义，<br /> 而且显出本土特色，使人信耐感倍生，陈先生一头乌发亦为宣传亮点。<br /> 使用肖像商标有何好处？<br /> 1. 亲切，有态度。人物肖像，或亲切和蔼，或真挚诚恳，当Ta“凝望“着消费者时，无形中与之产生一种互动。<br /> 同时，肖像表情蕴藏着企业文化，选择商品同时也是选择此类商品宣扬的人生观与价值观，即选择一种人生态度。<br /> 2.有辨识度。千人千面，并不重样，以人物肖像作为商标主体具有极强的辨识度。你可以觉得它俗，<br /> 你可以觉得它不漂亮，但你不会觉得此商标丧失显著性，产生混淆感。<br /> 3.有安全感。使用创始人或有一定影响力的人物头像作为商标，是一种诚恳摊牌举措，<br /> 因为一旦出现商品或服务质量问题，那么深入脑海的创始人的脸必被抹黑沦入好感禁区。<br /> 从而肖像商标即为创始人无声的宣言——以吾之容，立此承诺，品质，有保障。<br /> 使用肖像商标的注意事项<br /> 1. 以自然人本人头像申请商标的，由本人持户口本、身份证亲自去公证处办理声明书。<br /> 2. 以非本人<a href="https://www.shuangqian.net">肖像申请商标</a>的，应提供公证肖像权人授权使用协定书。<br /> 1、文章部分文字与图片来源网络。<br /> 2、因编辑需要文字和图片之间亦无必然联系，仅供读者参考。<br /> 3、如无意中侵犯了您的知识产权，请直接留言，我们将立即予以删除。</span><br /> <span style="font-family: "Microsoft YaHei UI"; color: rgb(63, 63, 63); letter-spacing: 0.4pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li 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