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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div企业名称注册商标，一定要注意这几点c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> 商标作为企业的重要资产，不仅代表着企业的形象。企业将自己的企业名称/字号注册为商标是一种比较常见的操作，<br /> 使用企业名称注册商标需要注意这些问题。<br /> <br /> <strong><em>01</em></strong><br /> <strong>为什么要为企业字号注册商标？</strong><br /> <strong><u>法律保护：</u></strong>注册商标后，企业字号将受到法律的保护，任何未经授权的使用都将被视为侵权行为，企业有权依法追究责任。<br /> <strong><u>品牌塑造：</u></strong>注册商标的企业字号将具有更高的知名度和美誉度，有助于塑造企业的品牌形象，提升市场竞争力。<br /> <strong><u>资产增值：</u></strong>商标作为企业的重要资产，其价值将随着企业品牌的壮大而不断提升，为企业创造更多价值。<br /> <br /> <img alt="" src="/uploads/allimg/240525/1-240525163032K5.png" style="width: 317px; height: 500px;" /><br /> <br /> <strong><em>02</em></strong><br /> <strong>如何为企业字号注册商标？</strong><br /> <strong><u>选择合适的商标类别：</u></strong>根据企业产品或服务的性质，选择合适的商标类别进行注册。确保商标类别与企业字号所代表的产品或服务紧密相关。<br /> <strong><u>进行商标查询与评估：</u></strong>在申请注册前，进行商标查询，了解已有商标的情况，避免与已有商标产生冲突。同时，对商标的可注册性进行评估，<br /> 确保商标符合相关法律法规的规定。<br /> <strong><u>提交<a href="https://www.shuangqian.net/fwfw/qybg/">商标注册申请</a>：</u></strong>准备好商标图样、申请书等相关材料，提交至商标局进行审查。在审查过程中，商标局将对商标的可注册性、显著性等方面进行评估。<br /> <strong><u>等待审查结果：</u></strong>商标局审查通过后，将颁发商标注册证书，企业字号正式成为注册商标。如审查未通过，企业可根据审查意见进行修改后重新提交申请。 <br /> <strong><em>03</em></strong><br /> <strong>使用企业名称注册商标常见问题</strong><br /> <strong>（一）关于“实质性差异”的认定</strong><br /> 《商标审查审理指南（2021）》指出，标志所含企业名称的行政区划或者地域名称、字号、行业或者经营特点、组织形式等与申请人名义不符的，<br /> 判定为与申请人名义存在实质性差异。<br /> 1. 行政区划或地域名称不符<br /> 2. 字号不符，标志所含企业名称与申请人名义，在文字构成上不同，是字号不符的常见情形<br /> 3. 行业或者经营特点不符<br /> 4. 组织形式不符，不仅公司与企业系不同组织形式，有限公司与股份公司是不同组织形式。<br /> <br /> <strong>（二）关于“缺乏显著性”的认定</strong><br /> 企业名称容易与他人的重复，容易缺陷。但缺乏固有显著性的标志可以通过使用来获得显著特征，从而具备区分商品或服务来源的基本功能，<br /> 当然，是否因实际使用获得显著性，需要申请人举证证明。<br /> <br /> <strong>（三）关于“实质性差异的例外”的认定</strong><br /> 商标标志与申请人名义不存在实质性差异，但亦存在一定区别，若标志具有显著性且符合商业惯例，不会使公众对商品或服务来源产生误认的情况下，<br /> 可以认定其不属于《商标法》第十条第一款第（七）项规定的情形。<br /> <br /> <strong>（四）关于“欺骗可能性”的认定</strong><br /> 使用企业名称注册商标时，需满足该标志易被公众作为指代企业主体身份的标识为前提条件，否则即不存在欺骗的可能。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div 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