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<br /> <strong>1、商标效应，买商品就是买商标</strong><br /> 消费者不记得几百年来谁在经营“全聚德”、“同仁堂”或“CHANEL”，但相信这些商标的品质。<br /> <strong>2、商标有专用权，越往后会越难注册</strong><br /> 早注册早拥有，不注册不拥有。营业执照，只要在当地没有重复的名称，当地工商部门就可以批准。<br /> 商标是全国统一审查，一经注册，全国都享有专用权。<br /> 我国早年便有“王致和”、“大宝”、“海信”等商标在海外被抢注，最终或打官司或高价购买商标的前车之鉴。<br /> <strong>3、商标保护品牌的价值不受盗取</strong><br /> “乔布斯”、“iPad”通常都令人联想到苹果公司，却都让别人抢注了，苹果公司变得被动“侵权”，总为他人做嫁衣，可长点心吧！<br /> <strong>4、商标是“标志性”的，显著易记</strong><br /> 消费者知道有名的“伊利”，可大概没几个人会记住它的营业执照全称，商标更加有价值。<br /> <strong>5、商标是实实在在的资产</strong><br /> 一场火灾把可口可乐的工厂烧了,可口可乐公司也能凭着其商标重新站起来。<br /> 因为仅它的商标价值就高达318.85亿美元（根据英国品牌评估机构Brand Finance“2017全球最有价值的软饮料品牌25强”排行榜），<br /> 这笔资产完全可以支撑可口可乐重建工厂。<br /> <strong>6、想要成为驰名商标？</strong><br /> 首先，你要有一个注册时间满3年以上的商标<br /> <strong>7、抵押融资</strong><br /> 知识产权（含商标权）同有形资产一样具有质押贷款功能。<br /> 在必要的时候，商标权可用于企业融资。<br /> <strong>8、抢占市场，拓展业务范围</strong><br /> 譬如联合利华旗下虽有2000多个商标，但消费者不会将其旗下的“多芬”和“奥妙”混淆。<br /> <strong>9、电商品牌必备</strong><br /> 对于电商品牌来说，注册商标是入驻如天猫/京东/亚马逊/1号店等商城的必要条件，如果没有商标，电商渠道也受阻了。<br /> 商标不是万能的，但没有商标万万不能，漠视商标的企业等同于裸奔着为他人做嫁衣。<br /> <strong>02</strong><br /> <strong>商标对企业的作用</strong><br /> <br /> <strong>1、商标是一种信息资源，具有传递信息的功能。</strong> <br /> 商标是产品的标志，表明了产品的来源，给消费者传递产品信息，起到刺激消费，引导需求的作用。<br /> <strong>2、商标是企业形象和信誉的集中表现。 </strong><br /> 企业通过商标向消费者传递企业形象，加强消费者对产品的忠诚度，促使消费者反复购买。<br /> <strong>3、商标是企业的无形资产，是一项重要的知识产权。</strong><br /> 由于商标具有续展的功能（商标的有效期为10年，期满可续展），具有价值增值的作用。<br /> <strong>4、商标是企业进行市场竞争的锐利武器。</strong><br /> 依靠商标知名度，企业不断提高质量，增加附加值，巩固市场份额，在竞争者处于优势地位。<br /> <strong>商标潜在的无形价值，注册商标作为一种知识产权，就有巨大的无形资产价值，<br /> 其经济价值在于通过增加商品的销量和提高服务业的客源量来实现的。</strong><br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" 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