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1，停止使用带“理想”字样的广告牌；2，更改企业名称，要求更改的企业名称不得带有“理想”二字；<br /> 3，向理想汽车登报道歉，以消除对他们的影响；4，判定赔偿理想汽车经济损失和合理支出2万元，原来要求的120W，<br /> 为什么差距这么大呢，是法院认为，理想贴膜店老板的小名就叫理想，而且店的名称十几年来也一直使用这个名称。<br /> 网友们不明白的地方在于，既然已经查明了贴膜以及名称已经有10几年之久，而理想汽车才出来几年，为什么还需要赔偿，<br /> 那是因为，贴膜店没有申请商标，不拥有权利，当然我是觉得可以去无效他，只是:第一不好证明理想汽车是抢注，<br /> 第二理想很丰满，现实很骨感，所以，品牌保护，商标申请注册还是很有必要的；5，驳回理想汽车其它诉讼请求。<br /> 2024年3月27日理想贴膜店的朱老板在抖音发布了最新的进展，案件经过8个月的时间，一审已经宣判，判决结果主要有以下5条：<br /> 1，停止使用带“理想”字样的广告牌；2，更改企业名称，要求更改的企业名称不得带有“理想”二字；<br /> 3，向理想汽车登报道歉，以消除对他们的影响；4，判定赔偿理想汽车经济损失和合理支出2万元，原来要求的120W，<br /> 为什么差距这么大呢，是法院认为，理想贴膜店老板的小名就叫理想，而且店的名称十几年来也一直使用这个名称。<br /> 网友们不明白的地方在于，既然已经查明了贴膜以及名称已经有10几年之久，而理想汽车才出来几年，为什么还需要赔偿，<br /> 那是因为，贴膜店没有申请商标，不拥有权利，当然我是觉得可以去无效他，只是:第一不好证明理想汽车是抢注，<br /> 第二理想很丰满，现实很骨感，所以，品牌保护，<a href="https://www.shuangqian.net/fwfw/qybg/shangbiaozhuce/">商标申请注册</a>还是很有必要的；5，驳回理想汽车其它诉讼请求。<br /> 当然这个事我认为肯定是要上诉的，不论是从情感上还是从商业上，就算输了也可以挣一波流量，开个直播流量以及礼物早都可以覆盖这些费用<br /> <br /> 最终结果如何，我们静待二审判决吧。<br /> 不过理想老板李想也还是蛮有意思的，明明是自己去起诉的人家，然后说人家是有组织有预谋的诋毁理想汽车，誓死要于黑暗斗争到底，<br /> 我看他才是黑暗本暗（狗头保命），当然这个事说的是理想MEGA的事件，确实外棺真的很像棺。<br /> 法律的归法律，但情理得要讲，从舆论的反馈来看，理想汽车虽然赢了官司，但是输了人心。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target="">双乾知识产权商标注册提供八大服务</a></li> > <script type="text/javascript"> $(document).ready(function(){ $('.page-menu-content ul').find('li:last').addClass('last'); $('.page-menu-content > ul > li > a').click(function(){ if( $(this).parent('li').find('ul') ){ 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