{ded听花酒，还曾被贵州茅台、泸州老窖联手告上法d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede听花酒，还曾被贵州茅台、泸州老窖联手告上法<meta name="description" content="{dede:今年的3.15晚会后，听花酒成了大家讨论的大热门。这款酒现在已被网友戏称为听话酒。听其宣传， 5万多一瓶的听花酒，有病治病，没病健体，温经养颜，简直就是能干倒全国医院的灵meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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src="/uploads/allimg/240318/1-24031QF543209.jpg" style="width: 500px; height: 494px;" /><br /> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">有网友透露，这款酒就是他们县里的，名叫凉露酒，十几块一瓶，没想到换了个名字，都卖到</font><font face="Microsoft YaHei UI">5万多了，<br /> 原来，从十几块到5万块，中间只差了个太上老君的故事。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">唉，谁让现在的有钱人就这么爱听故事呢！品牌做得好不好，要看背后的品牌故事是不是足够吸引人。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">只是这听花酒啊，好像一直都是负面新闻缠身。早就</font><font face="Microsoft YaHei UI">2022年的5月份，就被贵州茅台和泸州老窖联手给告到了法院。<br /> 经过四川省高级人民法院的（2023）川知民终185号和186号民事判决书认定，<br /> 听花酒所属公司要向贵州茅台和泸州老窖分别赔付30万元和20万元。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">这究竟是怎么回事呢？</span></span><br /> <span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;"><font face="Microsoft YaHei UI">原来，</font><font face="Microsoft YaHei UI">2022年，贵州茅台和泸州老窖公司在百度上以“茅台”、“国窖1573”为关键词进行搜索时，<br /> 网页中出现的却是听花酒的相关信息，他们认为听花涉嫌侵犯“茅台”和“国窖1573”的</font></span><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">商标权和不正当竞争</span></b><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;"><font face="Microsoft YaHei UI">，<br /> 贵州茅台要求索赔</font><font face="Microsoft YaHei UI">50万元，泸州老窖要求索赔30万元。</font></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">听花酒所属公司的辩解是，</font><font face="Microsoft YaHei UI">2021年，他们进行了百度搜索推广“关键词竞价排名”，在2021年9月至10月共28天的测试期内，<br /> 在符合当时百度平台规则的基础上，测试了151个关键词，共获得点击量10553次。其中“飞天茅台”点击量为342次，<br /> “茅台”点击量为945次，“国窖1573”点击量为186次。在测试期间，没有收到百度平台的风险提示和通知，<br /> 加之此推广方式已被各行业广泛使用，故而没有加以严格审核与论证。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">2023年8月，四川省高级人民法院认为，听花酒所属公司的此种行为</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">不构成侵犯</font><font face="Microsoft YaHei UI">“茅台”和“国窖1573”的商标权，<br /> 但构成了不正当竞争，</font></span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">遂判决向两公司赔付</font><font face="Microsoft YaHei UI">30万元和20万元。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">其实，有关搜索关键词隐性使用的行为，</font><font face="Microsoft YaHei UI">2023年4月，最高人民法院就以案例发布的形式，对其进行了明确定性。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">听花酒公司在收到判决书后表示，此次百度搜索行为，虽是无心之过，但其必须吸取教训并承担责任，并向贵州茅台和泸州老窖再次致歉。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">就此次在这份声明中，大家才得知，他们不仅仅使用了</font><font face="Microsoft YaHei UI">“茅台”、“国窖1573”字眼，还使用了“五粮液”、“郎酒”等其他知名品牌，涉及了77家酒企。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">五粮液公司在同行邀约联手起诉听花酒时给予了拒绝，听花酒公司在声明中还专门对五粮液公司的包容和谅解表达了感谢。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">只是，他们出具的这份声明并没有得到大家的认可。大家一致认为，这又是他们的一种宣传策略，先是通过搜索关键词故意碰瓷知名品牌，<br /> 再通过知名品牌状告自己来提升自己的知名度，五粮液公司不是大度，而是不想给他借其出名的机会。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">毕竟，花</font><font face="Microsoft YaHei UI">50万借贵州茅台和泸州老窖宣传了一下自己，又省下了几百万的宣传费用，这场官司成了他们的免费推广，<br /> 这叫花小钱，办大事。这才是营销高手。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">确实，在</font><font face="Microsoft YaHei UI">3.15晚会前，大家估计在电梯里的广告都已看过其宣传了。没想到，宣传的手段不仅仅是传统的媒体广告，<br /> 连打官司都能成为其宣传的一个手段了。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">营销高手就是会玩啊！</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">事件，他们还专门出具了一个声明。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  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