{ded比起抵制农夫山泉，这十年，有人对农夫山泉狠d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede比起抵制农夫山泉，这十年，有人对农夫山泉狠<meta name="description" content="{dede:好像从来还没有哪个品牌像农夫山泉这样，因为创始人而被抵制。自三月以来，陷在舆论旋涡的农夫山泉，市值已经蒸发近 300亿港元。销量已暴跌百分之九十，有经销商感叹，现在卖meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">好像从来还没有哪个品牌像农夫山泉这样，因为创始人而被抵制。自三月以来，陷在舆论旋涡的农夫山泉，<br /> 市值已经蒸发近</font><font face="Microsoft YaHei UI">300亿港元。销量已暴跌百分之九十，有经销商感叹，现在卖个农夫山泉，像个罪人一样。<br /> 从品牌到产品包装，各种细节都被网友拉出来剖析一番。</font></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">导致现在支持农夫山泉者和抵制农夫山泉者都开始了互相的人身攻击。支持农夫山泉者认为抵制者是乌合之众，</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">愚蠢，抵制农夫山泉者认为支持者和农夫山泉创始人一样的品性。这真是让人始料不及。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">比起这场浩浩荡荡的网上抵制行动，其实，</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“农夫山泉”这个商标，十年前就有人看它不顺眼，想一心搞掉它了。</font><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">相比抵制行为，这种欲把</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“农夫山泉”商标给灭掉的人才是真正的狠角色。因为抵制可能只是一阵子，有人抵制就会有人支持，<br /> 不至于让一个品牌陷于绝境而毫无翻身之机会，但把商标搞掉的这种行为就属于从根子上毁掉一个品牌了，<br /> 一旦某个商标被宣告无效，这个商标就再也不能使用了，相当于这个世界上要“查无此品牌了”。</font><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">在抵制行为之前，这种狠招在这十年间是连绵不断。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">农夫山泉公司在矿泉水产品上最早的一枚</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“農夫山泉”<a href="https://www.shuangqian.net/fuwuquyu/yuexishangbiaozhuce/yangjiangshangbiaozhu/">商标申请</a>于1996年12月23日，1997年获准注册。<br /> <img alt="" src="/uploads/allimg/240313/1-240313154012F4.png" style="width: 500px; height: 285px;" /></font></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">2013年，有人对这枚“</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">農夫山泉</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”提起了无效宣告申请。还不到一年，2014年又有人对这枚商标提起了无效宣告申请。<br /> 尽管被提了两次无效宣告，申请人都没能达到自己的目的，这枚商标仍然稳如泰山。</span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">1998年，农夫山泉公司又申请了“农夫山泉”商标，这枚商标曾被认定为驰名商标。<br /> <img alt="" src="/uploads/allimg/240313/1-2403131542405b.png" style="width: 500px; height: 288px;" /></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">虽然有驰名商标的光环在，还是挡不住有人看它不顺眼，</font><font face="Microsoft YaHei UI">2014年和2016年，又被人分别提起过两次无效宣告申请，但同样是以失败告终。</font></span></span><br /> <span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;">2009年，农夫山泉公司又申请了“农夫山泉及图”商标，不曾想，2021年又被提起了</span><a href="https://www.shuangqian.net/fwfw/qybg/"><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;">商标</span></a><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;"><a href="https://www.shuangqian.net/fwfw/qybg/">无效宣告申请</a>。<br /> <img alt="" src="/uploads/allimg/240313/1-240313154430557.png" style="width: 500px; height: 296px;" /></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">申请人的理由很明确，</font><font face="Microsoft YaHei UI">“山泉”具有固定的字典含义，其作为商标使用在矿泉水、啤酒等产品上容易使人对商品的原料、<br /> 品质产生误认，不得作为商标使用，同时，该商标不具备显著性。为了证明自己的观点，<br /> 申请人提交了判决书、决定书及百度此条释义等证据。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">的确，按现在的审查形势，在水产品上申请带</font><font face="Microsoft YaHei UI">“山泉”字眼的商标，大概率会以容易引起误认而被驳回，“某某山泉”商标基本上是全体阵亡。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">山泉的百度词条释义为山地涌出的泉水，既然是涌出的泉水，这里就暗含了天然的含义。这个世界上哪有那么多的天然泉水<br /> ？所以，带有</font><font face="Microsoft YaHei UI">“山泉”字眼的<a href="https://www.shuangqian.net/fwfw/qybg/">商标驳回</a>也在情理之中。<br /> <br /> <img alt="" src="/uploads/allimg/240313/1-24031315463ST.png" style="width: 500px; height: 131px;" /></font></span></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">只是，</font><font face="Microsoft YaHei UI">“农夫山泉及图”这个商标会被以引起误认而被无效掉吗？答案是：并没有。商标局维持了该商标的注册。申请人又一次败北。</font></span></span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">这个世界从来不缺富有耐心者。农夫山泉公司名下不是还有个</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">2009年申请的“农夫山泉NONGFU SPRING”商标吗？<br /> 2023年又有人对此枚商标提起了无效宣告申请。<br /> <img alt="" src="/uploads/allimg/240313/1-240313154K2348.png" style="width: 500px; height: 270px;" /></font><br /> </p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">这篇文章之时，还未出裁定结果。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">这十年间，轮番对农夫山泉商标提起无效宣告的申请没有停止过，大有不将其无效掉不罢休的劲头。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section 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