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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div跨境电商知识产权有哪些风险？企业该如何进行c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> 近来，亚马逊、阿里巴巴国际站、速卖通等平台部分卖家因商标侵权、知识产权纠纷等问题，账户纷纷遭受冻结。<br /> 跨境电商平台对知识产权的保护变得愈发严格，侵权产品面临的风险越来越大。<br /> <br /> <strong>跨境电商知识产权有哪些风险？</strong><br /> <br /> <strong>1、侵权风险</strong> 在跨境电子商务中，商标侵权一直是知识产权侵权的频繁发生“高风险区”。根据中国海关总署的统计数据，<br /> 在跨境贸易中，侵犯商标权的产品权占产品总数的95%以上。因此，在销售或使用某种品牌的商品时，务必确保没有侵犯他人的知识产权。<br /> <strong>2、被侵权风险</strong> 跨境电商市场上常见被假冒被山寨的问题。产品商标被山寨，可能会导致法律诉讼和声誉损失。<br /> 这对于品牌的伤害是十分严重的，一旦消费者认为这个品牌“假货”很多，就可能被消费者放弃。 <br /> <strong>3、合同和协议</strong> 与供应商、制造商和合作伙伴之间的合同和协议应明确规定商标的归属和保护。<br /> 确保合同中包含适当的保密和知识产权条款，以最大程度地减少风险。<br /> <br /> <strong>跨境电商企业应如何进行商标保护？</strong><br /> <br /> <br /> <strong>1、<a href="https://www.shuangqian.net/guojishangbiao/">注册海外商标</a></strong> 没有商标的企业就像“裸奔”一样，随时都要面临着被告侵权等风险，当跨境电商被投诉侵权时，<br /> 会产生很严重的后果，例如收款账户被冻结甚至清零等！海外商标注册和保护是在跨境商业中非常重要的步骤，<br /> 以确保企业的品牌在国际市场上的合法权益受到保护。要注意不同国家的知识产权法律和注册程序可能存在差异，在拓展跨境电商业务时，<br /> 务必了解目标市场的知识产权法律和实践，才能确保依法进行注册。 <strong>2、提前布局海外商标</strong> 海外商标注册要提前规划，大部分国家注册周期都较长，<br /> 一般都要两年左右。提前进行涉外商标注册，在出口国及时获得商标使用权。不仅可以避免不必要的纠纷，更有利于出口保护和市场战略的实施。<br /> <strong>3、保存商标使用证据</strong><br /> 各国对商标的保护规定各不相同，有的是注册在先，有的是使用在先，有的是注册兼使用，因此，商标注册成功后，<br /> 在使用过程中要注意保留相关的产品链接，销售listing，销售合同，发票等相关使用证据，<br /> 防止后期真的碰上了什么维权的问题，处理起来就更方便。<br /> <strong>4、加强商标监控及时维权</strong><br /> 海外市场监控十分重要，通过建立监控机制，可以及时发现侵权行为并采取合法措施给予打击。定期对于市场情况进行商标监控，<br /> 重点对同行业进行监控，防止仿冒品多而影响品牌形象。包括通知侵权方、从平台上移除侵权内容或商品，甚至提起法律诉讼。<br /> <strong>5、定期维护商标</strong><br /> 商标的状态会跟随市场、政策的变化而改变。企业在海外商标布局上要及时查漏补缺，随时适应法律及政策的调整，完善商标体系；<br /> 定期<a href="https://www.shuangqian.net/fwfw/qybg/shangbiaoxuzhan/">续展商标</a>，及时办理商标的转让、变更等等相关手续。<br /> <br /> <strong>商标国际注册的途径</strong><br /> <br /> <a href="https://www.shuangqian.net/guojishangbiao/">商标国际注册</a>主要包括三种途径：单一国家注册，地区注册和马德里国际注册。 <strong>1、单一国家注册</strong> 即依各申请国法律，<br /> 向各国商标主管机关递交商标注册申请。例如，中国企业直接委托美国律师向美国专利商标局递交商标注册申请，寻求美国商标法律的保护；<br /> 或向日本特许厅递交商标注册申请，以获得日本商标法律保护。 <strong>2、地区注册</strong> 即向一个区域的商标主管机关申请注册商标，该效力及于区域内各成员国。<br /> 例如，企业向欧盟知识产权局递交商标注册申请，其效力及于欧盟各成员国；向非洲知识产权组织递交商标注册申请，其效力及于非洲知识产权组织各成员国。<br /> <strong>3、马德里商标国际注册</strong> 即根据《商标国际注册马德里协定》或《商标国际注册马德里协定有关议定书》的规定，在马德里联盟成员国间进行的商标注册。<br /> “市场未动，商标先行”，中国企业在进军国际市场时，商标意识也必须国际化。一定要提前布局国际商标，特别是有发展潜力的商标，<br /> 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