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alt="" src="/uploads/allimg/240226/1-2402261Q14b09.jpg" style="width: 500px; height: 331px;" /><br /> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">提起娃哈哈，就不能不让人想起著名的</font><font face="Microsoft YaHei UI">“达娃之争”——这个被</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">称为改革开放</font><font face="Microsoft YaHei UI">30年来影响最大的国际商战。<br /> 其影响力之大，甚至中法两国元首都参与到这场商战中。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">而在这场商战中，娃哈哈商标之争很是牵动人心，这场经典的商战案例再次诠释了在企业的发展中商标的重要性。<br /> 正如</font><font face="Microsoft YaHei UI">2021年，宗庆后先生在娃哈哈生产基地回答青年企业家问题时曾说：“</font></span><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">对于我来说，娃哈哈只有一个。<br /> 它是我的整个人生，所有的梦，一切的意义、价值、标签和符号。它是我在这个世界上存在过的证明。</font><font face="Microsoft YaHei UI">”</font></span></b></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">达能集团（</font><font face="Microsoft YaHei UI">Danone）世界著名的食品和饮料集团之一，总部设立于法国巴黎，是世界著名的食品和饮料集团之一。<br /> 1996年，达能和娃哈哈联姻，达能出资4500万美元加5000万人民币商标转让费，占合资公司的51%股份。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">1997年-1999年，娃哈哈与达能签署《商标转让协议》，欲将“娃哈哈”商标转让给合资公司，<br /> 国家商标局对此未予核准；双方于1999年再次签订《商标使用许可合同》。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">此时的宗庆后先生并不清楚欧美资本的套路，认为和达能合作，能变相提升娃哈哈的市场地位，<br /> 对将娃哈哈品牌转让至合资公司名下是毫不犹豫。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">为什么商标局未予核准此次商标转让？在</font><font face="Microsoft YaHei UI">2006年达娃战争全面爆发后，娃哈哈和达能集团的舆论战中，<br /> 宗庆后先生在央视对话节目中透露，在1999年之前，国家为了保护不懂知识产权的企业，规定商标不得转让给国外企业。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">2007年4月3日，《经济参考报》发表了一篇文章《宗庆后后悔了》。</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“由于当时对商标、品牌的意义认识不清，<br /> 使得娃哈哈的发展陷入了达能精心设下的圈套”，</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">宗庆后面对记者情绪激动，</font><font face="Microsoft YaHei UI">“由于本人的无知与失职，<br /> 给娃哈哈的品牌发展带来了麻烦与障碍，现在再不亡羊补牢进行补救，将会有罪于企业和国家！”<br /> <br /> <img alt="" src="/uploads/allimg/240226/1-2402261Q319303.jpg" style="width: 500px; height: 337px;" /></font></span></span><br /> 2007年5月，达能正式启动了对娃哈哈的法律诉讼。<br /> 达能对娃哈哈商标转让的执念很深，不仅把不核准<a href="https://www.shuangqian.net/fwfw/qybg/shangbiaozhuce/">商标转让</a>的商标局诉至北京市第一中级人民法院，还在杭州提起了仲裁，<br /> 认为双方签署的《商标转让协议》依然有效，要求娃哈哈履行该协议，将商标转让给合资公司。而娃哈哈则认为，<br /> 由于商标局不批准，双方已经通过签订《商标使用许可合同》终止了转让协议，娃哈哈没有义务转让商标。<br /> 杭州仲裁委做出裁决，认定《商标转让协议》已于1999年12月6日终止，达能不服该裁决，又向杭州中院申请撤销该裁决，<br /> 同时还另行要求娃哈哈转让境外注册商标。<br /> 2009年5月，杭州中院做出终审裁决，驳回达能的申请，维持原裁决。娃哈哈商标，归属杭州娃哈哈集团所有。<br /> 至此，达能娃哈哈商标之争尘埃落定。<br /> 品牌专家李光斗表示，宗庆后一生最正确的决定就是他在和法国达能合资的过程中，千方百计保住了娃哈哈的商标！<br /> 由于对品牌的认识不足，我们有多少个民族品牌被外资收购后被毁？“中华牙膏”，多么响亮的一个“中华”品牌却变成了荷兰的一个品牌，<br /> 这怎能不让人心痛？<strong>一个企业最宝贵的资产是什么？是你的商标。把你的商标擦亮，你的企业才能够世世代代以品牌的名义传承下去。</strong><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a 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