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<strong>立体商标，是指由三维标志或者含有其它标志的三维标志构成的商标。</strong><a href="https://www.shuangqian.net/fuwuquyu/zhusanjiaoshangbiaozhuce/zhaoqingshangbia/">立体商标</a>可以是商品本身的形状、商品的包装物或者其他三维标志。<br /> 申请注册立体商标的，申请人应当在申请书中予以声明。未声明的，视为平面商标。<br /> <br /> <strong>02 </strong><br /> <strong>立体商标是怎么出现的？</strong><br /> 世界上最早对立体商标进行保护的国家是<strong>法国</strong>。<br /> <br /> 早在1858年，法国吉百利公司生产了一种带有槽形的巧克力，经过一段时间销售，吉百利公司的这种形状的巧克力就被消费者广泛接受，<br /> 大家一看到这种形状的巧克力就知道是吉百利牌巧克力，这时候就有另外一些巧克力公司也开始生产这种形状的巧克力，<br /> 这导致吉百利公司的销售量大幅下降，吉百利公司就把其他几个巧克力生产公司告到了法院，原因是其他几个公司生产同一形状的巧克力，<br /> 给消费者造成了误认，使消费者以为这是吉百利公司生产的巧克力，并要求法院禁止其他公司生产这一形状的巧克力。<br /> <br /> 法院调查发现，其他公司生产的同一形状的巧克力确实给消费者造成了误认，于是判其他公司不得生产这一形状的巧克力，<br /> 于是，立体商标就产生了。<br /> <br /> <strong> 03 </strong><br /> <strong>立体商标在国际上的发展</strong><br /> 在1958年到2021年的六十多年里，各国对立体商标的保护发展很快，对立体商标给予注册保护的国家和地区有80多个。<br /> <br /> 这80多个国家大至可以分为三种类型：<br /> <br /> 1.直接在商标法中明确规定允许以商品和包装的形状作为立体商标注册保护，这一类国家占大多数；<br /> <br /> 2.在商标法中虽没有明文规定保护立体商标的申请注册，但却规定可以以商品包装进行<a href="https://www.shuangqian.net/fwfw/qybg/shangbiaozhuce/">商标注册</a>，<br /> 这一种类型的国家不多，如芬兰、伊朗、阿富汗等；<br /> <br /> 3.未在商标法中明确排除立体商标注册，并在事实上给予注册保护的国家，如希腊、冰岛、奥地利等。<br /> <br /> <strong> 04 </strong><br /> <strong>立体商标在我国的发展</strong><br /> 我国于<strong>2001年修改的《商标法》开始对立体商标予以注册保护</strong>。<br /> <br /> 在审查实践中，以三维标志申请注册商标的大致可以分为两类：<br /> <br /> 一类是与本商品无关的“装饰性外形”，如绍兴咸亨酒店的孔乙己塑像、海尔的双王子、劳斯莱斯的小飞人、麦当劳的麦克唐纳小丑等；<br /> <br /> 一类则是商品或其包装的外形。<br /> <br /> “商品包装的外形尤其是商品本身的外形，由于与商品的关系如此密切，从一开始就被认为难以起到商标的作用。<br /> ”确定商品或其包装的外形在何种条件下才具备商标的识别性，是商标审查机构面临的一个难题。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a 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