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/> 不过，近来这句诗却成了引发两家酒企商标纠纷的导火索。<br /> 据悉，新疆某酒业公司因在葡萄酒瓶上印有“葡萄美酒夜光杯”的字样，与北京某酿酒公司所持有的“夜光杯”商标近似，<br /> 被判侵犯该酿酒公司的注册商标专用权，赔偿25万元。新疆某酒业公司对判决结果表示不服，再次提起上诉。<br /> 二审法院经审理后驳回上诉，维持原判。<br /> 此事一出，议论之声不绝于耳。有人认为“葡萄美酒夜光杯”这句诗首先让人联想到的是葡萄酒这一品类，<br /> 把唐诗作为宣传用语并印在酒瓶上并无不妥之处；也有人认为酒企对酒瓶进行包装设计时，不应使用未经过注册的商标图样，以规避风险。<br /> 有消息称，新疆某酒业公司不服二审判决，拟向北京市高级人民法院申请再审。<br /> <img alt="" src="/uploads/allimg/240129/1-240129123322158.jpg" style="width: 600px; height: 400px;" /><br /> 事实上，酒企卷入商标侵权纠纷并不是什么新鲜事。中国酒业协会发布的《中国酒类产业知识产权报告》（以下简称“报告”）<br /> 显示，86.96%的企业遭遇过知识产权侵权，而在这其中，商标侵权可以说是“重灾区”，占比高达78.26%。<br /> 目前在市场各渠道流通的“假酒”，已经不仅是传统层面上用料低廉、工艺劣质的勾兑酒，更多的是各种蹭品牌的山寨酒，其在包装图样、<br /> 酒款名字等方面大打擦边球，定价往往与正品相差不大，极容易让消费者产生混淆，误以为其是正品，<br /> 比如“午栏山”仿冒“牛栏山”， “RIQ”仿冒“RIO”，“泸酒老窖”仿冒“泸州老窖”等等。<br /> 正因为大品牌有热度、有口碑，所以相较而言，头部名酒企业所面临的商标侵权情况要比普通酒企严重得多。<br /> 报告提及，在2020年至2022年的统计中，茅台、五粮液、汾酒、泸州老窖、剑南春、古井贡等一线名酒企业的商标保护案件位居前列。<br /> <img alt="" src="/uploads/allimg/240129/1-24012912342K18.jpg" style="width: 600px; height: 400px;" /><br /> 为了避免自身权益遭受侵害，对绝大多数酒企来说，提前注册商标是最直接、最必要的手段。<br /> 去年闹得沸沸扬扬的瑞幸“打假”泰国山寨店失败一事就再次为酒企敲响了警钟。尽管泰国瑞幸采用了与瑞幸极为相似标识、<br /> 产品、包装，不过其已在2020年向泰国商务部合法注册了瑞幸商标，符合当地法律，最终瑞幸败诉收场，反被索赔20亿元，只能吃哑巴亏。<br /> 恶意抢注商标通常是引发正品与山寨之间纷争的源头，这无疑给酒企带来了启发——注册商标一定要趁早。<br /> 例如，茅台早在上新甲辰龙年贵州茅台酒（简称“龙茅”）之前就已经着手筹备商标注册相关事宜。<br /> 企查查App显示，中国贵州茅台酒厂（集团）有限责任公司已于2021年12月、<br /> 2022年3月申请3枚“龙茅”商标，国际分类为酒类、广告销售，这些商标分别已于2022年8月、2023年5月、2023年12月完成注册。<br /> <img alt="" src="/uploads/allimg/240129/1-240129123523X3.jpg" style="width: 600px; height: 779px;" /><br /> 值得关注的是，撇除茅台，还有多家企业曾经申请注册“龙茅”商标，国际分类中又以酒类居多，<br /> 当中暂时只有一家商贸公司完成了医药类“龙茅”商标注册，其余“龙茅”商标均显示无效。<br /> 除了恶意抢注外，还有囤积商标这种乱象，即申请人“不以使用为目的”，而是通过操纵大量商标以谋取利益。<br /> 在商标局的大力打击下，商标大量申请涉嫌囤积的行为得到有效遏制，酒类商标注册的环境得以规范化。<br /> 数据显示，2022 年国内第32类（啤酒饮料类）普通商标新申请量为194583件，<br /> 同比下降20.18%。第33类（酒类）普通商标新申请量为273724件，同比下降30.06%。<br /> <img alt="" src="/uploads/allimg/240129/1-240129123625X6.png" style="width: 600px; height: 400px;" /><br /> <br /> 不过，商标侵权实在是防不胜防。毕竟山寨品一旦出现，极有可能在线下批发和零售市场、微商、电商平台、<br /> 直播平台等多个渠道流通，而且山寨品也并非出自一家企业或一人之手，酒企以一敌多，精力有限。<br /> 打击商标侵权行为对酒企来说，就像是在玩打地鼠游戏，这一个刚打下，下一个又冷不防冒头了。<br /> 报告显示，发警告函、律师函和向市场监管部门投诉等都是企业首选的维权途径（各占82.61%）。<br /> 维权效果最有效的是通过民事诉讼由法院判决侵权人高额赔偿（占比52.17%），只是，<br /> 民事诉讼判赔额往往不会太高，而要想追究刑事责任，也不是易事。所以即便维权成功，但相比于得到的，<br /> 酒企要付出的更多，成功的背后是一场耗钱、耗时的持久战。<br /> <img alt="" src="/uploads/allimg/240129/1-240129123J32c.jpg" style="width: 600px; height: 380px;" /><br /> 首先，维权的成本很高。有消息指，贵州茅台每年用于防伪应用及市场维权的费用近4亿元，<br /> 还组建了100余人的专职维权队伍常驻各地开展市场维权工作。其次，维权耗费的时间很长。<br /> 例如，“五粮液”诉“九粮液”商标侵权案，历时6年之后才尘埃落定，期间对侵权行为的认定又颇为曲折......<br /> 李逵遇李鬼，真假分不清。面对漫天山寨产品，真要分个清楚，酒企就要付出较大的代价。<br /> 因此，要想让商标侵权纠纷剪得断、理得清，就需要进一步完善法律规定，<br /> 加大对知识产权的保护力度，妥善解决好知识产权侵权成本低、维权成本高的矛盾。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c 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