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电视剧是越来越火，但是电视剧所讲的事件A股是越来越“老火”了，开市6天跌5天。上线短短一周，已跃升至电视剧热播榜第一名，<br /> 成为当下最受关注的电视剧集。而作为商誉的重要载体之一，其背后的商标布局同样值得关注。<br /> 通过检索，“繁花”的商标多达几百个，主要看看和电影，电视剧相关的第41类，最早申请于2020年6月份，<br /> 申请人为注册在香港的”澤東事務所有限公司“，根据目前商标局公开的信息，此公司下面申请的商标有215件，类别也很多。<br /> <img alt="" src="/uploads/allimg/240110/1-2401101I203233.png" style="width: 500px; height: 284px;" /><br /> 还申请了“汪小姐”的商标<br /> <img alt="" src="/uploads/allimg/240110/1-2401101I344207.png" style="width: 500px; height: 326px;" /><br /> “三羊”商标目前还在复审中。<br /> <img alt="" src="/uploads/allimg/240110/1-2401101I4402X.png" style="width: 500px; height: 311px;" /><br /> 细看”繁花“商标得来也经历商标复审，商标撤三等程序，52074909号繁花于2020年12月11日提交申请，在2020年申请还未申请之前，<br /> 泽东事务所就已提起了撤三程序，繁花商标2021年4月24日被驳回，随后提起了复审程序，随后就是战场上的腥风血雨，<br /> 各种证据，证明等等的交战了，最终在2022年4月获得了商标权。这个策略其实也给我们知识产权服务人员也有一定的启示和帮助，<br /> 可以学习一下优秀的同行是怎么操作的。<br /> <img alt="" src="/uploads/allimg/240110/1-2401101I5535X.png" style="width: 500px; height: 249px;" /><br /> <img alt="" src="/uploads/allimg/240110/1-2401101I631356.png" style="width: 400px; height: 436px;" /><br /> 从泽东事务所申请的商标之多，之复杂来看，《繁花》的商标布局相当全面，除了核心类别的申请，也考虑到了衍生品和品牌营销、<br /> 甚至是防御性的需求，这可能就是IP的价值所在。<br /> <br /> 值得我们学习的地方：<br /> <br /> 1，提前布局：<br /> 在项目还没有启动时候就想好品牌的保护，以免带来不必要的麻烦，检索分析他人的商标，降低自己的风险。<br /> <br /> 2，多类别注册：<br /> 除了在自己主营的商品和服务上尽可能的把自己的商品都申请下来，另外周边的商品服务也可以做全面的申请，这样可以更好地保护品牌，同时也有利于品牌的多元化发展。<br /> <br /> 3，用发展的眼光看未来：<br /> 商标布局不是一次性的，也不是短期，而是长期需要长期不间断的维护和推广，当然现在有打击恶意申请，囤积商标的行为，但是有合理的需求是不用担心的。<br /> <br /> 4，规范合法<br /> 商标注册成功以后仍需要注意商标的的规范使用和关注商标法律法规的变化，及时调整和完善商标布局策略，以应对潜在的法律风险。<br /> <br /> 电视剧将于今晚完结，到底是阿宝还是宝总我们拭目以待，也希望你们能在A股上岸。<br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" 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