{ded格力注册“木各力”，企业如何防止被山寨？d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede格力注册“木各力”企业如何防止被山寨<meta name="description" content="{dede:小天鹅变身“小夭鹅”、飞利浦被改成“飞利埔” ，微波炉、洗衣机等家用电器融入生活，给人们带来诸多便利。然而，不少企业、商家为了在市场上分得一杯羹，使出浑身解数，为自meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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近日，有消费者称，自己网购了一台“格力”空调，收货后发现商品包装上的品牌竟是“木各力”，并且空调配备的铜管居然是铝管表面镀了一层铜。<br /> 商品包装上显示，该产品监制方为木各力凌达电器（佛山）有限公司。消费者尝试与商家沟通，<br /> 但商家一再表示此商品为正品，消6费者无奈发起了7天无理由退货，目前商家已经收到退货，但拒绝为消费者退款。<br /> <img alt="" src="/uploads/allimg/240109/1-240109162943204.png" style="width: 600px; height: 717px;" /><br /> 经查询，“木各力”已被多家公司及自然人<a href="https://www.shuangqian.net/fuwuquyu/yuebeishangbiaozhuce/meizhoushangbiaozhuc/">申请注册商标</a>，国际分类包括灯具空调、科学仪器、金属材料等，<br /> 截止目前，这些商标均为无效状态。<br /> 面对这种蹭名牌的行为，格力官方立马进行了商标布局，于今年6月份提交申请了多件“木各力”商标，涉及7类-机械设备、<br /> 9类-科学仪器、11类-民用设备等类别。目前，商标正在申请注册中。<br /> <img alt="" src="/uploads/allimg/240109/1-240109163111261.png" style="width: 600px; height: 330px;" /><br /> 家用电器“傍名牌”现象屡见不鲜，已经成了商家迷惑消费者的一大手段。而像这种蹭名牌的产品，往往还存在以次充好、<br /> 虚标能效等级等问题，由此产生的质量问题、售后问题也层出不穷。不仅给消费者带来维权困扰，<br /> 对于正品品牌方来说也容易造成客源流失，顾客好感度下降等问题。<br /> <br /> <br /> <strong>山寨企业常用的手段</strong><br /> <br /> <br /> <strong>1、<a href="https://www.shuangqian.net/fuwuquyu/yuebeishangbiaozhuce/qingyuanshangbiaozhu/">注册近似商标</a></strong><br /> <br /> 这是最常见的一种手段。山寨企业会抢注和知名品牌类似的商标，生产与之包装差不多的产品。利用消费者对原商标的印象和认知，造成混淆和误认。<br /> 如将“大白兔”变成“小白兔”，或将“六个核桃”改成“六个纯核桃”冒充升级版等。<br /> <strong>2、模仿外包装和宣传语 </strong><br /> 山寨企业会故意模仿知名品牌的外包装和宣传语，比如“累牛”的罐装饮料就与“红牛”的罐装饮料外包装颇为相似的，商标也同为纵向排列，字体颜色、字体底色均相同。 <br /> <strong>3、注册近似公司名称 </strong><br /> 这是另一种常见的手段。山寨企业会故意注册与知名品牌相似或相近的公司名称，比如“小米贸易有限公司”、“大疆机器人有限公司”等，<br /> 利用消费者对原公司商号名称的印象和认知，造成混淆和误认。<br /> <br /> <br /> <strong>企业如何预防和打击山寨品牌 </strong><br /> <br /> <br /> 商标被山寨，对于品牌的伤害是十分严重的，一旦消费者认为这个品牌“假货”很多，就可能放弃这个品牌，<br /> 那么如何预防和打击商标被山寨呢，我们总结以下几点作为参考。<br /> <strong>1、委托专业代理机构对商标进行监控</strong><br /> 重视商标监控，定时监控商标网发布的初审公告中，是否有企业注册近似商标，如果有及时提出异议。<br /> 也可以对于已经注册的商标进行一个筛查，对于筛查出已经注册的商标进行无效宣告。<br /> 如何筛查，近似程度的判断包括后续采取的有效手段，都需要专业人士来进行，<br /> 所以最好还是委托专业的代理机构进行，及时准确地发现风险进行下一步动作。<br /> 思睿峰具有完整的商标监控服务体系，经验丰富，可根据企业具体情况，提供个性化服务，<br /> 充分利用技术、法律和管理优势为企业的商标权益保驾护航。<br /> <strong>2、如何撤销山寨商标？</strong><br /> <strong>（1）商标异议</strong><br /> <br /> 商标异议是指商标利害关系人认为商标局初步审定予以公告的商标侵害了其在先权利，或者违反商标法绝对条款时，<br /> 在初审公告之日起3个月内向商标局提出异议申请。对于初审公告监控后，发现与自己商标近似的商标可以在公告之日起三个月内提出异议，<br /> 异议成功后对方的商标将被商标局下发不予注册的决定。<br /> <strong>（2）<a href="https://www.shuangqian.net/fwfw/qybg/">商标无效宣告</a></strong><br /> <br /> 发现与自己在先注册/<a href="https://www.shuangqian.net/fuwuquyu/yuebeishangbiaozhuce/shaoguanshangbiaozhu/">申请商标</a>近似的注册商标，或侵犯其在先权利等情况，自商标注册之日起五年内，<br /> 在先权利人或者利害关系人可以请求商标评审委员会宣告该注册商标无效。对恶意注册的，驰名商标所有人不受五年的时间限制。<br /> 无效宣告成功后就可以使“山寨”商标无效，届时商标网将发布无效公告。<br /> <br /> 3、对于山寨品牌发起维权<br /> <br /> 无论对方有没有注册商标，在市面上看到仿冒品都可以依法发起维权，向工商部门投诉或向法院提起诉讼，<br /> 可以要求对方停止侵权甚至赔偿损失，另一方面也可以震慑其他侵权的山寨商标。<br /> 商标伴随着企业一路的经营与发展，失去商标权可能导致所有的努力付诸东流。经营者创业之初就需要及时申请商标，获得商标权。<br /> 当遇到商标侵权时，才更有利于运用法律维权，保护商标声誉，维护企业的经济利益。<br /> <br /> <br /> <br /> <br /> <br /> <br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section 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