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src="/uploads/allimg/240106/1-240106155UcN.jpg" style="width: 600px; height: 420px;" /><br /> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">知识产权人的脑袋永远都在高速运转，当别人肆意沉浸在欢乐之中时，知识产权人的脑袋在想：<br /> 哈尔滨冰雪大世界，这几个字能否注册为商标呢？</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">之所以思考这个问题，是因为：第一，哈尔滨冰雪大世界带有哈尔滨这个县级以上行政区划名称；<br /> 第二，这个名称从商标角度看，其实没啥显著性。</span></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">其实，这个问题早在</font><font face="Microsoft YaHei UI">2017年就已经有了定论。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 14px; text-indent: 0pt;"><span style="font-size:12px;">2016年，哈尔滨冰雪大世界股份有限公司在娱乐服务、<br /> 现场表演等服务项目上申请了“哈尔滨冰雪大世界”商标。</span><br /> <img alt="" src="/uploads/allimg/240106/1-24010616004BH.png" style="width: 600px; height: 260px;" /></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">在申请过程中，被予以驳回。驳回的理由是，商标名称中带有</font><font face="Microsoft YaHei UI">“哈尔滨”字样，违反了商标法第十条第二款的相关规定。</font></span></span><br /> <span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt;">申请人哈尔滨冰雪大世界股份有限公司并没有认输，积极进行了驳回复审。其认为，</span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt;">哈尔滨冰雪大世界既是商号，又是他们的主商标，</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">经过长期、大量及广泛的使用，已经使得哈尔滨冰雪大世界有了区别于哈尔滨这个县级行政区划名称的含义。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">为了证明他们的观点，在驳回复审程序中，他们提交了大量的证据：哈尔滨冰雪大世界官方网站和百度百科的介绍、</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">中央电视台致哈尔滨冰雪大世界的感谢信、第一届至第十八届哈尔滨冰雪大世界的景区现场照片及视频材料、</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">哈尔滨冰雪大世界获得的荣誉证书及哈尔滨市人民政府《关于商请支持批准哈尔滨冰雪大世界商标注册的函》等。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">从哈尔滨市人民政府出具支持批准商标注册的函可以看出，他们上上下下对</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">“哈尔滨冰雪大世界”商标是否能获准注册那是相当的重视，<br /> 大有举全市之力要拿下这枚商标的劲头。</font><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">其实，从这件事就不难理解，现在的哈尔滨对外地游客那个一股子甚至有点讨好的热情劲，人家早就几年前为了一个冰雪大世界的商标在默默努力，<br /> 市政府都要出面，不就是为了更好的打造自己的旅游城市品牌，吸引更多的游客过来嘛！</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">商标局经审理认为：</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; text-indent: 0pt;">“哈尔滨冰雪大世界”始创于1999年，是由哈尔滨市政府主导推出，由申请人承办和运营的工程和乐园景点。<br /> “哈尔滨冰雪大世界”至今（2027年）已举办18届，第18届担当了2017年鸡年中央电视台春晚的哈尔滨分会场。<br /> “哈尔滨冰雪大世界”先后荣获“全国文化产业示范基地”、“文化艺术特殊贡献”、“年度国内最佳网友好评景点”、“年度最佳主题公园”、<br /> “全国最佳旅游景区”等20余项荣誉，并获得国内外包括新华社、法新社、路透社、美联社等国际新闻通讯社及20余家国外地方电视台<br /> 、国内百余家媒体的采访、报道和评论。哈尔滨冰雪大世界自建成以来，已累计接待国内外游客超过千万人次，近3年纳税额超过1.2亿元。</font><br /> </p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“哈尔滨冰雪大世界”已具有区别于“哈尔滨”地名的其他含义，故没有违反商标法第十条第二款的规定。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“哈尔滨冰雪大世界”商标从而得以核准注册。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">经此一战，哈尔滨冰雪大世界股份有限公司于</font><font face="Microsoft YaHei UI">2020年申请的“哈尔滨冰雪大世界及图”商标在申请阶段顺利获准注册。<br /> <br /> <img alt="" src="/uploads/allimg/240106/1-24010616042RU.png" style="width: 600px; height: 335px;" /></font></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; padding: 0pt; line-height: 21pt;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">哈尔滨的火，有其必然性。其实，人家在品牌建设方面一直都在默默努力啊！</span></span><span style="font-family: "Microsoft YaHei UI"; 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