{ded瑞幸咖啡在泰国商标之争：原因、影响与启示d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede瑞幸咖啡在泰国商标之争原因影响与启示<meta name="description" content="{dede:本次事件的时间线始末回顾 ● 泰国瑞幸咖啡公司是由50R集团于2019年3月成立的，于2020年12月开始运营门店。它的商标与中国瑞幸咖啡公司的商标只有一个区别，就是鹿的方向相反。 ●meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt;">本次事件的时间线始末回顾</span></b><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 泰国瑞幸咖啡公司是由50R集团于2019年3月成立的，于2020年12月开始运营门店。<br /> 它的商标与中国瑞幸咖啡公司的商标只有一个区别，就是鹿的方向相反。</span><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 中国瑞幸咖啡公司于2021年7月在泰国开展业务时，发现其商标已经被50R集团注册，<br /> 于是向泰国知识产权局申请，并起诉了泰国的多个当事人。</span><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 泰国IP&IT法院在2022年11月的一审判决中，判定中国瑞幸咖啡公司胜诉，<br /> 要求被告取消相关的商标注册并停止使用。</span><br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 50R集团在2023年3月提出上诉，法庭于11月30日再次开庭。</span><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 泰国IP&IT法庭在2023年12月1日公告宣布，判决中国瑞幸咖啡公司败诉，驳回了其商标侵权的主张。</span><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">● 2023年12月20日瑞幸咖啡在微博上转发了「新浪热点」的微博并评论“情况还有待核实”。<br /> <br /> <img alt="" src="/uploads/allimg/231222/1-231222163145315.png" style="width: 600px; height: 418px;" /></span></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt;">瑞幸咖啡为什么会败诉？</span></b><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">被告泰国皇家</font><font face="微软雅黑">50R集团是一家从事零售、新能源、旅游业、房地产、餐饮业等多元化经营管理的泰国本土企业，<br /> 其旗下的泰国瑞幸咖啡有限公司拥有的瑞幸品牌商标在泰国合法注册，现已在泰国开设了十几家瑞幸咖啡店。<br /> 原告中国瑞幸咖啡公司则认为，被告的商标和经营模式与其高度相似，构成了商标侵权和不正当竞争。</font></span><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">那么，为什么法院会判决瑞幸咖啡败诉呢？这主要与泰国的商标法律制度有关。泰国实行的是「申请在先」的原则，<br /> 即在泰国商标局最先注册申请并使用的商标，就享有该商标在泰国的专有使用权，无论该商标是否在其他国家或地区已有注册或使用。<br /> 而中国瑞幸咖啡公司在<a href="https://www.shuangqian.net/guojishangbiao/">泰国商标注册申请</a>是在泰国</font><font face="微软雅黑">50R集团之后提交的，因此在泰国没有优先权。<br /> 此外，泰国50R集团的商标与中国瑞幸咖啡公司的商标并不完全相同，其将小鹿的图案左右翻转了，<br /> 这可能也是法院认为两者不构成混淆的一个因素。</font></span></span><br /> <font face="微软雅黑" style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">此外，也可能是因为泰国中央知识产权和国际贸易法院（</font><font face="微软雅黑" style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">IP&IT 法院）于2023年7月6日曾发布新规，该新规也可能会影响判决。</font><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">该新规旨在提高法院程序的效率和公平性，主要变化如下：</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● IP&IT 法院可以命令案件按照当事人达成的协议进行</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● 审判前披露证据</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● 法庭文件可以通过电子邮件发送，接受外语文件</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● 对于反对商标委员会决定的案件，法院将仅根据双方交换的宣誓书和证据做出决定，并且不会对证人进行盘问</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● 证人听证会期间IP&IT 法院可以完整或部分记录证人证词</span><br /> <span style="color: rgb(25, 27, 31); font-family: 微软雅黑; letter-spacing: 0pt; text-indent: 0pt;">● 听证会可以在线进行</span><br /> <b style="text-indent: 0pt;"><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">泰国</font><font face="微软雅黑">50R索赔合理吗？</font></span></b></p> <p class="p" style="margin: 14.7pt 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">据悉，泰国</font><font face="微软雅黑">50R集团在赢得官司后，向中国瑞幸咖啡公司提出了20亿泰铢（约合4亿元人民币）的赔偿要求，<br /> 这一数额引发了不少争议。泰国50R集团的理由是，中国瑞幸咖啡公司的诉讼给其造成了经济损失和声誉损害，<br /> 影响了其在泰国的业务发展。那么，这一索赔是否合理呢？</font></span><br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">从法律角度来看，泰国商标法规定，如果商标权人的权利受到侵害，可以向法院请求停止侵权行为，并要求赔偿损失和利润。<br /> 但是，赔偿的数额应该根据实际的损失和利润来确定，不能随意制定。因此，泰国</font><font face="微软雅黑">50R集团的索赔是否合理，<br /> 还需要由法院根据具体的证据和情况来判断。从常理来看，20亿泰铢的赔偿要求显然过高，不符合实际情况，<br /> 可能是泰国50R集团的一种策略，以期达成和解或降低赔偿金额。</font></span></span><br /> <br /> <span style="font-size:12px;"><b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">瑞幸咖啡和其他中国企业如何应对商标抢注？</span></b><br /> <br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">瑞幸咖啡在泰国的商标纠纷，给中国企业出海经营带来了警示。商标是企业的重要无形资产，也是品牌形象的重要体现，<br /> 如果在海外市场遭遇商标抢注，不仅会影响企业的市场份额和竞争力，还会损害企业的声誉和形象。因此，中国企业在海外市场应该如何应对商标抢注呢？</span><br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">首先，中国企业要提前做好商标的海外布局，尽早在目标市场申请注册商标，以防止他人抢先注册或恶意抢注。</span><br /> <b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">中国企业可以通过<a href="https://www.shuangqian.net/guojishangbiao/">马德里商标国际注册</a>系统，一次性向多个国家或地区申请注册商标，这样可以节省时间和费用，也可以有效保护商标权</span></b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。</span><br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">其次，</span><b><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">中国企业要加强商标的海外维权，及时发现和制止商标侵权行为，及时提出异议或者无效宣告，维护自己的市场地位和品牌形象。</span></b><br /> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">中国企业可以通过各种渠道，如媒体、专业的代理机构、社交网络、消费者反馈等，监测海外市场的商标使用情况，<br /> 一旦发现有人侵犯自己的商标权，应该立即采取法律行动，向当地的商标局或法院提起诉讼，要求停止侵权并赔偿损失。<br /> 同时，中国企业也可以通过公关、宣传、教育等方式，提高自己的品牌知名度和美誉度，增强消费者的认知和忠诚度，减少混淆和误导的可能性。</span></span><br /> <b style="text-indent: 0pt;"><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt;">结语</span></b></p> <p class="p" style="margin: 14.7pt 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">瑞幸咖啡在泰国的商标之争，是中国企业出海经营中常见的一个问题。中国企业在海外市场面临着各种挑战和机遇，<br /> 需要重视商标的海外保护、维权和创新，以提升自己的品牌竞争力和影响力。</span></span></p> <p class="p" style="margin: 14.7pt 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(25, 27, 31); letter-spacing: 0pt; font-size: 13.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div 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