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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div瑞幸：我成被告了？大起大落的实在太快了。c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> 据泰国多家媒体报道，2023年12月19日上午，泰国皇家50R集团向法院正式提交诉讼，<br /> 要求法庭判决中国瑞幸咖啡赔偿经济损失100亿泰铢（约合人民币20.46亿元），法院对此已立案受理。<br /> <br /> <img alt="" src="/uploads/allimg/231221/1-2312211GP1A2.png" style="width: 600px; height: 339px;" /><br /> 起因是有旅客发现在泰国瑞幸的咖啡店，然后拍照等上传到网络上，然而他们只是长得像，并没有在泰国开设分店。<br /> 在2022年8月9日，瑞幸咖啡发布声明称，并未在泰国开设门店，仿冒门店“向左看小鹿”logo和直接使用luckincoffee名称的行为，<br /> 已对瑞幸咖啡品牌造成伤害，瑞幸咖啡相关部门已采用法律手段维权。<br /> <img alt="" src="/uploads/allimg/231221/1-2312211G91U00.png" style="width: 370px; height: 600px;" /><br /> 有一说一，这LOG看起来是真的像，不好好看根本都看不出来哪个是中国的瑞幸，一个鹿头朝左,一个鹿头朝右。<br /> <img alt="" src="/uploads/allimg/231221/1-2312211H01J39.png" style="width: 600px; height: 325px;" /><br /> 后来的故事也没那么顺利，2023年12月4日，”打假失败！瑞幸起诉“山寨瑞幸”，法院判了中国瑞幸败诉！李逵败给了李鬼。<br /> 本来以为败诉了就完了，没想到，却被泰国瑞幸倒打一耙，这下中国瑞幸成了被告了，这身份的转变真的是太快了，<br /> 不禁让我想起星爷的台词“人生大起大落的太快，实在是太刺激了”。<br /> <strong>泰国瑞幸索赔20亿</strong><br /> 泰国皇家50R集团在提交给法院的文件中表示，其在2020年时就已经向泰国商务部合法注册了瑞幸商标，且一切都依照泰国法律规则和程序办理，<br /> 并获准使用该商标经营销售茶和咖啡等饮料的咖啡店业务。但后来中国瑞幸咖啡却向中央知识产权和国际贸易法院提出了违反事实真相的诉讼，<br /> 指控50R集团恶意注册商标，对此初级法庭判决被告败诉。但50R集团认为判决不公，向法庭提交了反驳，且已在今年12月1日获得胜诉。<br /> 控告书还表示，早期在法庭还没做最终判决时，中国瑞幸就已多次强迫原告停止使用该商标，并且多次强制扣押对方的财产，<br /> 造成其受到严重的经济损失。50R集团还为打官司花费了大量费用，<br /> 对此，要求法庭判决中国瑞幸咖啡给予总计100亿泰铢（约20亿元人民币）的赔偿。<br /> <img alt="" src="/uploads/allimg/231221/1-2312211H124204.png" style="width: 377px; height: 244px;" /><br /> <br /> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">瑞幸咖啡曾在</font><font face="Microsoft YaHei UI">2021年起诉相关侵权方，2022年11月24日，泰国法院公布一审判决，判瑞幸咖啡中国公司胜诉，<br /> 并要求撤销相关商标注册，并责令两被告停止使用该商标。而被告方则在2023年3月24日提起上诉，<br /> 并于2023年11月30日再次开庭，但泰国法院系统中并没有公布上诉的判决情况。</font></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">另外据曼谷文华律师事务所律师表示，中国瑞幸败诉的主要原因为泰国瑞幸最先在当地注册申请并使用。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">因为中泰之间没有签订商标合作协议，根据泰国商标法第</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">63条规定，如果泰版瑞幸最先向泰国商标局注册使用这个商标，</font><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">那么其就有权利在泰国从事该领域的业务，这就是瑞幸败诉的原因。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">从知识产权保护的角度来说，这件事也为中国企业在海外的布局提供了一些经验和教训。<br /> 虽然</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“向左看小鹿”logo和直接使用luckincoffee名称已造成对瑞幸品牌严重伤害！<br /> 但是商标保护具有地域性，在中国注册的商标在其他国家并不当然具有注册商标保护的效力，<br /> 同样需要在当地<a href="https://www.shuangqian.net/guojishangbiao/">申请注册商标</a>的保护。</font><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">就国内来说商标在已经被别人抢注后，还可以运用当地的商标无效制度，通过无效他人的抢注商标来保护自己的商标。<br /> 但是在泰国的商标无效就要遵守泰国的制度，那就要求权利人自己的品牌在泰国具有在先的一定知名度才行，<br /> 那么瑞幸在泰国有多大的影响力呢？虽然在国内通过几年资本烧钱基本已经开设到县级了。<br /> 但是在泰国我觉得应该没有想象中的那么好（瞎猜的），所以无效起来估计还是比较困难的。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">随着世界知识产权重视程度的提升和越来越多中国企业开启国际化战略，这一类的案件跟纠纷会进一步增加。<br /> 如果我们想要打造世界级的品牌，这就提醒国内企业要把知识产权保护做得更强、更透。<br /> 本次事件对我们国内的企业也起到了警示的作用，产品未到，商标先行，品牌先行。</span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; 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