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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div东方甄选的商标和他们的品牌故事c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">最近东方甄选，董宇辉的小作文事件闹的沸沸扬扬，各方猜测也是满天飞，有的认为，应该选董宇辉，<br /> 因为了有了董宇辉大家才知道了东方甄选。有人认为应该选</font>CEO，毕竟CEO才是公司的硬资本，是公司的掌舵者，<br /> 孙东旭于2007年从南开大学计算机专业取得学士学位后就一直在新东方工作。2019年起，孙东旭开始担任新东方在线的CEO和董事。<br /> 新东方在线也是东方甄选的前身，并在今年改名为东方甄选。跟了公司15年了，也算是公司的元老级别的人物，工资也不少，<br /> 近两年的薪资也超过了1000W。但是今天上午东方甄选似乎已经给出了答案，免去了</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">孙东旭的</font><font face="Microsoft YaHei UI">CEO职务。<br /> <br /> <br /> <img alt="" src="/uploads/allimg/231216/1-2312161HR3342.png" style="width: 546px; height: 471px;" /></font></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">东方甄选最近股价</font>4天跌幅累计超25%，截至12月15日收盘，东方甄选（HK1797）报26.25港元，当日跌幅5.58%，<br /> 市值蒸发逾50亿，市值266.4亿港元。股价大跌必然和此事件有着很多的关系，但是资本放弃了东方甄选还是暂时的阵痛还需要有时间观察，<br /> 比较互联网的世界来的快去的也快，网友们的嗨点过了以后可能也就慢慢淡忘了。<br /> <br /> <img alt="" src="/uploads/allimg/231216/1-2312161H93A96.jpg" style="width: 600px; height: 687px;" /></span></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">除了孙</font><font face="Microsoft YaHei UI">CEO给广大的网友们开会，15日晚间，东方甄选主播天权在直播时直接“挑衅”消费者。不仅模仿东方小孙摔手机，<br /> 嘲笑观众买不起蛋黄酥，并声称“网友们非常有文化呀，网友们的想象力创造力比我们想象中高得太多了，我们设了那么多的屏蔽词，<br /> 还可以换着法的来。佩服，真的非常佩服。这种直接“怼”粉丝的行为，粉丝直接狂掉。</font></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">前不久被李佳奇骂买不起眉笔，不好好工作，现在被孙总开会，又被骂买不起蛋黄酥，我们网友真的太难了。<br /> <img alt="" src="/uploads/allimg/231216/1-2312161I244J5.png" style="width: 500px; height: 349px;" /></span><br /> <span style="font-size:12px;">但是新东方目前尚未给出是否选了董宇辉，也爆出有不少的公司挖董宇辉，比如刘强东的人力副总裁已拿着刘强东的亲笔签名前往陕西招募董宇辉，<br /> 并且谈得很顺利，去京东的可能性很大。京东方面对此事件暂无回应。网易有道战略顾问@马力在知群公开宣布，<br /> 要正式挖角董宇辉：作为网易有道的战略顾问，我和网易有道正式决定挖人，董宇辉老师只要来了就是上市公司的联席 CEO，<br /> 直接做高管，“（公司）价值观出了问题，很难救了。”此前，网红“小杨哥”曾公开评价董宇辉，<br /> 称：董老师就是新东方的员工，我身边要是有这样的人，我都不干了，把公司给他了。<br /> 针对以上传闻，董宇辉独家回应表示：“不属实，目前没有接触任何公司”。<br /> <img alt="" src="/uploads/allimg/231216/1-2312161I311400.png" style="width: 500px; height: 295px;" /></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">我们先不谈法律上的竞业限制等法律问题，我们不妨可以从商标方面来看看，董宇辉是否可以那么容易和新东方解绑。<br /> 通过检索相关商标可以发现董宇辉和新东方，东方甄选的品牌绑定的还是比较深的。<br /> <br /> <img alt="" src="/uploads/allimg/231216/1-2312161I4213c.png" style="width: 600px; height: 400px;" /></span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">除了本人真名，还有典型的陕西兵马俑方脸。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><img alt="" src="/uploads/allimg/231216/1-2312161I50JB.png" style="width: 500px; height: 413px;" /></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">当然品牌故事不是和谁绑定了，做了相关的<a href="https://www.shuangqian.net/fuwuquyu/yuedongshangbiaozhuce/shantoushangbiaozhu/">商标注册</a>就万事大吉了，品牌是需要经营的，就像有位东方巨人所说的，<br /> 天下本没有品牌，用的人多了自然也就成了品牌。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">除了内部的准备，内部的运营，还需要应对外部的侵权等，品牌是需要维护的，比如除了东方甄选，还有东方绿选，<br /> 等等其他品牌的竞争。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">虽然东方绿选在直播间说明自己在</font>2016年就注册了商标，但是我发现，2016年左右注册的商标很多却没有注册成功，<br /> 因此他们是否存在蹭东方甄选的热度的嫌弃还是值得讨论的。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">当然</font><font face="Microsoft YaHei UI">35类他们目前依然还是有权的。</font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">那么最后董宇辉会不会毅然决然的回归新东方，回归东方甄选，选择爱他的老头，回到老头身边，我们拭目以待吧。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" 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