{ded大家可知道，连“吃茶去”这仨字都不能随便商d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede大家可知道连“吃茶去”这仨字都不能随便商用<meta name="description" content="{dede:喜茶和景德镇陶瓷博物馆联名推出的“佛喜茶拿铁”和和三款不同的定制款联名杯在成为热销产品后，因纸杯外包装含有宗教元素，在上线不到一周内就被约谈，以伤害宗教感情为由被meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div大家可知道，连“吃茶去”这仨字都不能随便商c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> 喜茶和景德镇陶瓷博物馆联名推出的“佛喜茶拿铁”和和三款不同的定制款联名杯在成为热销产品后，<br /> 因纸杯外包装含有宗教元素，在上线不到一周内就被约谈，以伤害宗教感情为由被下架。<br /> <br /> <img alt="" src="/uploads/allimg/231206/1-2312061443321K.png" style="width: 600px; height: 337px;" /><br /> <br /> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">喜茶作为茶饮界的头部企业，可能只想着引流，忽视了到以宗教名义进行商业宣传已经触犯了底线。<br /> 这种将宗教形象进行戏谑化并大肆进行营销的行为确实为人所不容。文创开发中，民族元素、宗教元素都应该有边界，<br /> 喜茶的这一行为也反映出了其这方面知识的缺失。</span></span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">商用领域牵涉到宗教元素的都要慎之又慎，一点都马虎不得。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">或许大家伙不知道的是，就连</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“吃茶去”这三个普通的汉字因为含有宗教元素，都不能随便进行商用。<br /> 最直接的体现是这仨字不能当作商标使用，即便是这仨字结合其他的因素进行商标使用或注册也不行。<br /> <br /> <img alt="" src="/uploads/allimg/231206/1-231206144505556.png" style="width: 500px; height: 502px;" /></font><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">为啥呢？关于</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“吃茶去”是有个故事的。这个故事和唐朝的赵州禅师有关。</font><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-align: justify; text-indent: 0pt;">赵州禅师，法号从谂。是禅宗史上一位震古烁今的大师。他幼年出家，后得法于南泉普愿禅师，<br /> 为禅宗六祖惠能大师之后的第四代传人。</span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-align: justify; text-indent: 0pt;">八十高龄的从谂禅师行脚至赵州，受信众敦请驻锡观音院，弘法传禅达</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-align: justify; text-indent: 0pt;">40年，僧俗共仰，为丛林模范，<br /> 人称“赵州古佛”。其证悟渊深、年高德劭，享誉南北禅林，并称“南有雪峰，北有赵州”，“赵州眼光烁破天下”。</font></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">一千多年以前，有两位僧人从远方来到赵州，向赵州禅师请教如何是禅。</span></span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">赵州禅师问其中的一个，</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; text-indent: 0pt;">“你以前来过吗？”那个人回答：“没有来过。”赵州禅师说：“吃茶去！”<br /> 赵州禅师转向另一个僧人，问：“你来过吗？”这个僧人说：“我曾经来过。”赵州禅师说：“吃茶去！”</font></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">这时，引领那两个僧人到赵州禅师身边来的监院就好奇地问：</font><font face="Microsoft YaHei UI">“禅师，怎么来过的你让他吃茶去，未曾来过的你也让他吃茶去呢？”<br /> 赵州禅师称呼了监院的名字，监院答应了一声，赵州禅师说：“吃茶去！” </font></span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">一千多年来，禅宗无数人对这个公案有着各种各样的解释和体会，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">其已成为佛教禅界公认的一句禅语，<br /> 表示直接接触体验的感受和一种淡泊淡定的心态。</span></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">或许这句话过于有名，一直都有人想将其注册为商标，但基本上都被驳回，但有个商标例外，<br /> 其<a href="https://www.shuangqian.net/fuwuquyu/yuedongshangbiaozhuce/shantoushangbiaozhu/">商标申请</a>人在</font><font face="Microsoft YaHei UI">“吃茶去”添加上别的因素后得以获准注册。这枚被获准注册的商标名称是“菩慈堂吃茶去”</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。<br /> <br /> <br /> <img alt="" src="/uploads/allimg/231206/1-231206144P2396.png" style="width: 600px; height: 326px;" /></span></span><br /> <br /> </p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size:12px;"><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">有人觉得，商标局都下发<a href="https://www.shuangqian.net/fuwuquyu/yuedongshangbiaozhuce/jieyangshangbiaozhu/">商标注册证</a>了，难道还有问题不成？在商标领域，从来不是</font><font face="Microsoft YaHei UI">“一证在手，此生无忧”。<br /> 商标局能给你下发证件，对于有问题的商标，也能将你的证件变成废纸一张，将已注册商标予以无效宣告。</font></span></span><br /> <font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; text-indent: 0pt;">在这枚</font><font face="Microsoft YaHei UI" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; text-indent: 0pt;">“菩慈堂吃茶去”无效宣告商标案件中，商标局经审理认为，此枚商标包含“吃茶去”字眼，<br /> “吃茶去”一词源于赵州柏林禅寺从谂禅师的吃茶去公案，已成为佛教禅界的一句禅语，作为商标使用有损佛家信仰和宗教感情，<br /> 易产生不良社会影响，已构成《商标法》第十条第一款第（八）项规定之情形。遂将其无效。<br /> <br /> <img alt="" src="/uploads/allimg/231206/1-231206144954417.png" style="width: 600px; height: 66px;" /></font><br /> <br /> 商标工作从事者，必须要有宽于常人的知识面。要不然，欢天喜地地帮客户拿下商标证，<br /> 到头来却发现是一场空。反过来还要遭一通埋怨。</p> <p class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a 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