{ded销售活动中知识产权风险的识别与应对d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede销售活动中知识产权风险的识别与应对<meta name="description" content="{dede:在企业的销售活动中，知识产权风险始终是难以避免的问题。一旦发生知识产权风险，不仅会对企业的声誉和利益造成影响，还可能对企业的生存和发展造成威胁。如何应对销售活动中meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">在企业的销售活动中，<a href="https://www.shuangqian.net">知识产权</a>风险始终是难以避免的问题。一旦发生知识产权风险，<br /> 不仅会对企业的声誉和利益造成影响，还可能对企业的生存和发展造成威胁。<br /> 如何应对销售活动中的知识产权风险，是企业必须面对的重要问题。</span><span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">而为了应对这些风险，<br /> 企业需要提前制定应急预案，以便在风险发生时能够迅速响应和处理。<br /> 双乾知产顾问将在本文探讨销售活动中可能遇到的知识产权风险以及相应的应对策略。<br /> <br /> <br /> <img alt="双乾知识产权" src="/uploads/allimg/231124/1-231124152TKb.jpg" style="width: 600px; height: 400px;" /></span><br /> </p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 21pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">尽管前期已充分考虑知识产权风险，但在实际销售阶段，难免还会遇到风险事件的发生。</span><br /> <b><span class="15" style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">销售活动中可能会遇到的知识产权风险包括：</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">① 因客户投诉或竞争对手中伤引发知识产权负面舆情。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">② 货品因知识产权原因遭到海关查扣，推迟交付客户。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">③ 原材料因知识产权原因遭到海关查扣，延缓生产进度。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">④ 因知识产权原因在电商平台下架。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">⑤ 因知识产权原因受到行政处罚。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">⑥ 因知识产权原因收到法院诉前或诉中禁令。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">⑦ 因知识产权原因被法院判决停止销售或侵权赔偿。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 21pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">因此，企业有必要</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">提前制订销售活动<a href="https://www.shuangqian.net">知识产权</a>风险应急预案</span></b><span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。销售活动中一旦出现知识产权风险，<br /> 首先应当建立风险上报或同步机制，及时向企业高层和相关业务部门通报风险及其影响。<br /> 同时，法务或知识产权部门作为风险责任部门应尽快牵头成立风险应急小组，针对风险事件迅速开展调查，<br /> 复盘风险成因。根据不同的风险情形，风险应急小组负责制订应急处理方案，<br /> 并尽快向企业内部决策风险处置的高管和相关部门同步处理建议，推动企业内部决策和落地执行。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 21pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">风险发生后，企业需要明确与上游供应链、下游客户、销售渠道、媒体、司法或行政部门等各相关方的对接责任人，<br /> 主动做好应急沟通以及资源协调工作。有时知识产权风险应急处理方案会涉及大量预算的支出，<br /> 因此对于知识产权风险频发的行业或技术领域，建议市场部门和财务部门提前进行知识产权风险防范准备，<br /> 预留风险处置费用并计入成本。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 21pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">随着网络越来越发达，</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">负面舆情逐渐成为企业关注的新型风险</span></b><span style="font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.75pt; font-size: 11pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。负面舆情具有传播广、发酵快的特点，相比实体风险，<br /> 可能会给企业造成难以预计的业务伤害，企业应谨慎应对。如果销售活动中出现知识产权舆情风险，<br /> 建议企业在对具体情形进行认真分析研判的基础上，明确应对策略，统一对外口径，选择合适时机，<br /> 由特定主体代表企业对外发声。在因不实舆情对企业声誉造成严重影响的情况下，<br /> 法务或知识产权部门还可以考虑以名誉权侵权为由向传播网站进行投诉，寻求对负面舆情下线屏蔽以降低影响。<br /> <br /> 总之，<strong>在销售活动中，<a href="https://www.shuangqian.net">知识产权</a>风险的处理需要企业各部门的协同合作。</strong>法务或知识产权部门作为风险责任部门，<br /> 需要牵头成立风险应急小组，针对风险事件进行调查和应急处理。<br /> 同时，企业还需要明确与上游供应链、下游客户、销售渠道、媒体、司法或行政部门等各相关方的对接责任人，<br /> 主动做好应急沟通以及资源协调工作。在应对知识产权舆情风险时，企业需要谨慎分析研判，<br /> 选择合适时机对外发声，并可考虑通过法律手段维护企业声誉。通过制定应急预案并采取有效的应对策略，<br /> 企业可以降低知识产权风险对企业销售活动的影响，保护企业的利益和声誉。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> 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