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background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑">在商业活动中，贴牌生产和代工生产是两种常见的合作模式。在这两种模式下，<br /> 品牌方或委托方会将其产品的知识产权授予生产方，由生产方进行生产制造。<br /> 然而，这种合作方式也带来了知识产权管理的挑战。<br /> 本文将探讨贴牌生产和代工生产中的知识产权管理策略和注意事项。</font></span><br /> <b style="text-indent: 0pt;"><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.35pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">一、</span></b><b style="text-indent: 0pt;"><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.35pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑">认识贴牌和代工生产</font></span></b></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 贴牌生产</span></b><span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">也叫</font><font face="微软雅黑">“</font></span><span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.45pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">定牌加工</span><span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”或“授权贴牌生产”，是指生产厂为品牌方生产制造产品或配件，<br /> 品牌方往往只提供品牌。贴牌生产一般仅需委托方品牌/商标授权即可。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 代工生产</span></b><span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">是由委托方提供产品设计方案，委托方拥有产品设计研发的相关<a href="https://www.shuangqian.net/index.html">知识产权</a>，<br /> 生产厂只是单纯地进行加工生产，并不拥有这个产品的知识产权。一般情况下，受<br /> 托方也不得自行向第三人销售委托方委托加工的产品。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 贴牌或代工生产是比较常见的生产经营方式，二者的共同之处在于，<br /> 都是拥有知识产权的一方委托另一方生产，然后贴上品牌进行销售，<br /> 且均需要在生产前拿到委托方的品牌/商标授权。在拿到委托方授权或许可后，<br /> 二者均需要对委托方的商标法律状态进行核查管理，排除商标侵权、假冒、超范围使用等相关风险。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑">二、贴牌生产的知识产权管理</font></span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 在贴牌生产中，品牌方授权生产方使用其品牌和商标进行生产。这种合作模式下，<br /> 品牌方和生产方之间的知识产权关系是关键。品牌方需要确保其品牌和商标在授权范围内使用，<br /> 而生产方则需要核查品牌方的知识产权法律状态，以避免侵权风险。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 对于品牌方来说，授权贴牌生产时需要注意选择有信誉的生产方，并明确约定知识产权的使用范围和权限。<br /> 同时，对于生产方来说，需要了解品牌方的知识产权状况，并按照约定范围使用品牌和商标。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑">三、代工生产的知识产权管理</font></span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 在代工生产中，委托方提供产品设计方案并拥有产品<a href="https://www.shuangqian.net">知识产权</a>，而生产方则负责加工制造。<br /> 这种合作模式下，委托方和生产方之间的知识产权关系更加复杂。除了品牌和商标的授权，<br /> 还需要考虑产品设计方案和其他相关知识产权的授权或许可。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 对于委托方来说，授权代工生产时需要明确约定产品的知识产权归属和使用权限。<br /> 同时，对于生产方来说，需要了解委托方的知识产权状况，并获得相应的授权或许可。<br /> 此外，还需要严格按照委托方的要求进行生产，防止超额生产导致侵权风险。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑">四、涉外委托贴牌或代工的知识产权管理</font></span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 涉外委托贴牌或代工生产时，需要注意知识产权的地域保护范围。如果委托人只拥有境外相关知识产权，<br /> 那么需要核查境内是否有相同或近似的知识产权存在，以排除相关知识产权风险。<br /> 同时，还需要了解相关国家和地区的法律法规和知识产权政策，以保障合作双方的权益。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 0pt 18pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(47, 84, 150); letter-spacing: 0.4pt; font-size: 12pt; background: rgb(253, 253, 254);"><font face="微软雅黑"> 总之，贴牌生产和代工生产是常见的生产经营方式，但其中也存在着知识产权管理的风险。<br /> 对于品牌方和委托方来说，选择有信誉的生产方并明确约定知识产权的使用范围和权限是关键。<br /> 对于生产方来说，需要了解品牌方或委托方的知识产权状况，并按照约定范围使用相关的品牌、<br /> 商标和其他知识产权。同时，涉外委托贴牌或代工生产时还需要注意知识产权的地域保护范围。<br /> 通过加强<a href="https://www.shuangqian.net">知识产权管理</a>，可以降低侵权风险，保障合作双方的权益。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target="">双乾知识产权商标注册提供八大服务</a></li> > <script type="text/javascript"> $(document).ready(function(){ $('.page-menu-content 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