{ded给商标“上色”，对品牌发展是利还是弊？d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede给商标“上色”双乾商标注册驿站<meta name="description" content="{dede:商标注册，是为识别某一商品、服务，形成个人、企业显著标志而向国家商标局提交申请的过程。申请提交的商标，申请人可根据自身需求在文字、图案、颜色、字母、数字、三位标示meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div给商标“上色”，对品牌发展是利还是弊？c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> <br /> <br /> <br /> <span style="font-size:14px;"><a href="https://www.shuangqian.net/fwfw/qybg/">商标注册</a>，是为识别某一商品、服务，形成个人、企业显著标志而向国家商标局提交申请的过程。<br /> 申请提交的商标，申请人可根据自身需求在文字、图案、颜色、字母、数字、三位标示和声音等元素上设计商标。<br /> 其中，在商标颜色设计方面，有许多申请人表示存在疑惑，到底我的商标该用黑白还是彩色好呢？<br /> <br /> <img alt="商标上色" src="/uploads/allimg/231112/1-231112151G11X.jpg" style="width: 600px; height: 353px;" /></span><br /> <br /> <br /> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">一般来说，商标最为基础的作用就是区分商品的来源与服务的提供者，使得产品在众多同类商品中彰显特色，<br /> 体现品牌的魅力所在。</span><span style="font-family: "Microsoft YaHei UI"; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">麦当劳黄色</font><font face="宋体">“</font></span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”标，其在全球享有不容小觑的品牌效应，而其代表性的黄色“</span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”<br /> 标更是消费者区分一切同类产品的判断因素。正因为麦当劳在图形商标“</span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”上多申请了一个颜色保护，<br /> 即使后面市场上出现了深受消费者喜爱的</span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">豆巧克力，同为</font><font face="宋体">“</font></span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”字商标，消费者也能轻易地区分开。<br /> <br /> <br /> <img alt="麦当劳商标上色" src="/uploads/allimg/231112/1-231112151Z4W4.jpg" style="width: 600px; height: 297px;" /></span><br /> </p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">诸如麦当劳这样的经典案例，假如</font><font face="宋体">“</font></span><span style="font-family: Calibri; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”标突然换成了其他颜色，可能会引起消费者的混淆与不安，<br /> 这就是部分企业非得<a href="https://www.shuangqian.net/fwfw/qybg/">注册颜色商标</a>的原因。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">对此，又有哪些情况最好是进行颜色商标的申请呢？</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">1</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、产品特性需求：如涂料、彩色画等等，通过颜色的辅助可以使用产品更加形象生动；</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">2</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">、有一定影响的标志或人物：颜色的结合已经成为了该标志或人物不可缺少的部分，<br /> 比如麦当劳黄色</font><font face="宋体">“</font></span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">M</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”标、加多宝的金色商标、红色的红牛商标等等；</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">3</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、可能被驳回的商标：对于商标设计过于简单的商标，如果以黑白形式申请注册可能遭到驳回的处理，<br /> 如果赋予颜色的设计可能提高商标注册的成功率。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <span style="font-size:14px;"> <img alt="红牛商标颜色" src="/uploads/allimg/231112/1-231112152112249.jpg" style="width: 500px; height: 309px;" /></span><br /> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">此外，除了能突显产品特性的颜色商标之外，黑白商标又有多大的用处呢？黑白商标相对于彩色商标，<br /> 最大的优势在于黑白商标的</font><font face="宋体">“自由性”。一方面，企业可在后期因不同需求对黑白商标进行上色宣传推广，<br /> 使得商标更加符合、贴切当时的情景。另一方面，黑白商标在商标保护上更具优势，因为彩色商标只针对<br /> 某一特定颜色商标有保护作用，而黑白商标是全面保护。对此，有人提出先申请彩色商标，<br /> 后续在经营中改用其他颜色即可。但事实却没那么简单。</font></span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">根据《商标法》第四十四条规定，在使用注册商标时，有下列的行为之一，<br /> 由商标局责令限期改正或撤销其注册商标：</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">1</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、自行改变注册商标的。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 2</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、自行改变注册商标的注册人名义、地址或其他注册事项的。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 3</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、自行转让注册商标的。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 4</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、连续三年停止使用的。</span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">其中的第一条</font><font face="宋体">“自行改变注册商标的”，自然就包括了注册商标注定的颜色。<br /> 如果擅自改动彩色商标指定的颜色，可能随时遭到<a href="https://www.shuangqian.net/fwfw/qybg/">商标撤销</a>的处理，结果得不偿失。<br /> <br /> <br /> <img alt="不能自行改变注册商标" src="/uploads/allimg/231112/1-231112152259344.jpg" style="width: 400px; height: 225px;" /></font></span><br /> </p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="宋体">综上，申请人在<a href="https://www.shuangqian.net/fwfw/qybg/">申请注册商标</a>时，对于黑白商标、彩色商标的选择，更多地应该站在自身的角度、<br /> 长远的角度上思考问题。彩色商标尽显特性，而黑白商标</font><font face="宋体">“包罗万象”，更加符合变化莫测的社会、消费者需求。</font></span><span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 宋体; color: rgb(50, 50, 50); letter-spacing: 1.5pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; 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