{ded”慕思“品牌总市值才15亿，2小时就卖出10亿？d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede慕思品牌 2小时就卖出10亿双乾品牌商标中心<meta name="description" content="{dede:怎么讲好品牌故事，是低价销售，以量取胜，还是走高端路线，以质取胜，以特定的服务取胜。我想企业家应该在操办企业的时候就应该有一个基调，就算需要转型也不可操之过急，得meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt;">怎么讲好<a href="https://www.shuangqian.net">品牌商标</a>故事，是低价销售，以量取胜，还是走高端路线，以质取胜，以特定的服务取胜。<br /> 我想企业家应该在操办企业的时候就应该有一个基调，就算需要转型也不可操之过急，得循序渐进。<br /> 最近就有一家居企业遭遇了这个情况，看到别人都靠直播，短视频，互联网赚了很多钱，<br /> 本来一直走高端路线的品牌</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt;">“慕思股份”就因业务太好而头疼。以至于副总经理杨鑫因个人原因，<br /> 申请辞去公司副总经理职务，辞职后不再担任公司及下属公司任何职务。<br /> <br /> <img alt="双乾品牌商标顾问" src="/uploads/allimg/231103/1-2311031JA61X.png" style="width: 600px; height: 375px;" /></span><br /> </p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">慕思健康睡眠股份有限公司成立于</font><font face="Microsoft YaHei UI">2007年4月，总部位于广东省东莞市，是一家集研发、设计、生产、销售、<br /> 服务于一体以床垫主打高端床垫、床架、床品和其他产品。“慕思”品牌影响力不断提升，<br /> 先后获得了“中国品牌影响力100强”、“中国品牌（行业）十大创新力企业”、“睡眠产业特殊贡献奖”、<br /> “2019-2020十大优选儿童家具品牌”、 2019-2022连续三届“中国十大优选软体家居（床/床垫）品牌”，<br /> 目前A股总市值近15个亿。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">一直以赚富人的钱为主的</font><font face="Microsoft YaHei UI">“</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">慕思股份</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”最近又打起了穷人的主意，这妥妥的既要，也要，还要的野心。<br /> “</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">慕思股份</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”和头部主播辛巴合作，辛巴也不负众望，2小时就卖出了10个亿，如果按5000元算，<br /> 那就是20W套，按他们原来的售价应该是40个亿，那他们的股票不得涨疯。<br /> <br /> <br /> <img alt="" src="/uploads/allimg/231103/1-2311031JQJ32.png" style="width: 244px; height: 400px;" /></span><br /> </p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">然而，</font><font face="Microsoft YaHei UI">“</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">慕思股份</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">”不干了，抢他们的客户，影响了他们的销售，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">影响了他们的利益，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">说不发货，<br /> 我就想问问，你们既然是合作关系，不知道他卖多少钱钱吗？</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">按照辛巴的说法，是慕思的线下经销商对他的直播带货表示了不满，认为卖得太便宜，影响了他们的利益。<br /> 辛巴表示，他已经帮慕思卖了</font><font face="Microsoft YaHei UI">10个亿，却遭到了这样的待遇，让他感到很委屈和不公平。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">辛巴还表示：不要搞我了行吗？我辛有志没有本事去垄断一个行业。我只想今天告诉你的是，<br /> 不管我卖多少钱跟你没关系。我的客户不是你的用户。听明白了吗？不影响你的销售。你们不要给我扣帽子。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">此外，主播频频被曝光存在底价协议。有网络流传的美</font><font face="Microsoft YaHei UI">ONE底价协议显示，<br /> 美ONE要求<a href="https://www.shuangqian.net">品牌商标</a>在指定范围内给予最大的促销力度，<br /> 最优惠价格的范围为淘系平台（包括但不限于淘宝/天猫店铺、主播直播等淘系内容渠道）、<br /> 其他电商平台和线下渠道。<br /> 如若违约，品牌商需要向消费者退还五倍差价，并向美ONE赔偿违约金。<br /> 此后小杨哥直播间也被曝光存在底价合同，赔偿金额为100 万。<br /> <br /> <br /> <img alt="双乾品牌中心" src="/uploads/allimg/231103/1-2311031J93HJ.png" style="width: 600px; height: 436px;" /></font></span><br /> </p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">在直播行业内，最低销售价和高额坑位费，已经成为常态，商家始终承受着压力。</font><br /> <font face="Microsoft YaHei UI">10月25日，辛巴还曾在直播中点评李佳琦事件称，“没有李佳琦依然拿不来这个货，<br /> 依然拿不到这个价格，这就是事情的本质的真相而已，双十一了，大家把李佳琦当成了几个<br /> 平台直接竞争的牺牲品而已，这就是真相。”</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">辛巴的主要阵地为快手，据记者查询，截至发稿，辛巴在快手的账号状态保持正常。但是抖音账号被封禁。<br /> 目前，已经无法在抖音上搜索该账号信息。数据显示，辛巴在抖音的粉丝量超</font><font face="Microsoft YaHei UI">415万。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 12pt 6pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">对于被封原因，主要原因可能是</font>11月1日晚上说了</span><span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“我不稀罕你这个平台，不稀罕你的流量，<br /> 可以把我辛有志的一切全都抹去，不在乎你。<br /> <br /> <br /> <img alt="" src="/uploads/allimg/231103/1-2311031K050557.jpg" style="width: 309px; height: 500px;" /></span><br /> <br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 20.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">这已经不是辛巴抖音账号第一次被封。</font><font face="微软雅黑">8月30日，辛巴的账号遭到官方封禁，勒令其在封禁24小时后才能复播，<br /> 平台给出的原因是辛巴涉嫌贬低与损害平台形象。</font></span><span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 20.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt;"> </span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt;"><font face="微软雅黑">我没怎么在直播平台买过东西，没有体会是否实惠，但是有一天我朋友在直播上买了一瓶五粮液，</font><font face="微软雅黑">199两瓶，<br /> 据他说人家主播说了，假一赔十，我说不可能。结果我拍照给我一看，五粮液确实是五粮液，<br /> 只是是五粮液集团下面的一个公司的酒，这还不能说他欺骗，文字，语言游戏被他们玩明白了。<br /> 所以我们还是不要期望有便宜轮到我们自己，一分钱一分货才是真的，要不然他们怎么不把茅台，<br /> 华为，苹果，保时捷的价打下来。<a href="https://www.shuangqian.net">品牌商标</a>方也不应该操之过急，因为有的产品就是高端产品，<br /> 有的产品是低端产品。以前买了</font></span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 12pt;">慕思</span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.45pt; font-size: 12pt;"><font face="微软雅黑">的那些以为自己买的产品就是身份，身价的象征，现在好了，<br /> 一旦那</font><font face="微软雅黑">20万套发货，谁家都有了，让他们怎么想，说自己是冤大头？</font></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a 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