{ded什么样的商标是优质商标？d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede什么样的商标是优质商标双乾商标中心<meta name="description" content="{dede:企业在推出新的产品或服务前，需要注册商标，而给商标起个好名字就成了注册前至关重要的事情，名字起的好，消费者才能印象深刻。那起什么样的商标名称是好商标呢？下面双乾商meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link 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onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div什么样的商标是优质商标？c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> <br /> <br /> <span style="font-size:16px;">企业在推出新的产品或服务前，需要<a href="https://www.shuangqian.net">注册商标</a>，而给商标起个好名字就成了注册前至关重要的事情，<br /> 名字起的好，<br /> 消费者才能印象深刻。那起什么样的商标名称是好商标呢？下面双乾商标顾问就具体说一下：<br /> <br /> <br /> <strong>好商标具备的特点</strong><br /> <br /> <br /> <strong>1、行业属性明显</strong><br /> 在商标交易市场，一些人对商标的行业属性这一点是非常看重的，要求商标是看一<br /> 眼就能让人判断出它大概属于什么行业。<br /> 比如护肤品类的商标图形会比较女性，设计的字体大多是较纤细、柔美的；工业、<br /> 科技类品牌的商标看上去有一种阳刚、硬朗、稳重的感觉；叶子和绿色经常出现于健康行业；<br /> 太阳和红色、蓝色经常出现于工业；动物经常出现于养殖业和食品行业；<br /> 花和粉色经常出现于美容护肤行业等等。<br /> <strong>2、承载企业的文化和价值观</strong><br /> 一个好的商标应当承载企业的形象、文化、美誉、口碑等，让消费者通过商标就能感受到企业的文化和价值观。<br /> 比如：肯德基的商标——微笑的肯德基老爷爷就给人一种慈祥欢乐的感觉，<br /> 让消费者明白肯德基的企业宗旨是为人们带来享受美食的快乐。<br /> <strong>3、体现产品或服务的特质</strong><br /> 好的商标名称是可以体现产品或服务的特质的。比如“999胃泰”体现了该产品是用于治疗胃病的；<br /> “捷达”体现了汽车的速度快和安全抵达；“高露洁”体现了牙膏对牙齿的高效清洁功能；<br /> “海飞丝”体现了洗发水对头发的养护作用。<br /> <strong>4、符合消费群体风格</strong><br /> 比如“江小白”，因为其产品主打的是年轻群体，上班族，产品平民化、接地气。<br /> “小白”二字会让很多年轻的上班族感觉找到了知音，很符合自身的气质，有一点自嘲，也有一点无奈。<br /> <strong>5、商标名称与logo相互协调</strong><br /> 在设计商标时，要考虑到商标和品牌logo图案的关联性，力求让两者相协调，这样更容易加深消费者和社会公众对品牌的记忆。<br /> 现在很火的喜茶，其商标“喜茶”，logo是一个正在喝奶茶的小人人，就很容易联想记忆。<br /> <strong>6、易于延展应用</strong><br /> 品牌在做宣传是少不了要用到商标，它可能出现在各种各样的传播媒介上，网页、宣传画册、产品及其包装。<br /> 所以，一个商标的延展性就显得非常重要了，有的商标虽然看起来很漂亮，<br /> 但是使用场景却非常有限，给实际应用造成比较大的难度。<br /> 商标不仅仅是起着标识商品的作用，其凝聚了商标权力人的长期经营的商誉价值，是一笔巨大的无形资产。<br /> 拥有商标不仅能使企业免受侵权风险，扩大产品影响力，更重要的是，一个好商标能为企业孵化巨大的财产利益，<br /> 其价值往往是难以估量的。那么什么样的商标未来会越来越值钱？<br /> <br /> <br /> <strong>什么样的商标未来会越来越值钱？</strong><br /> <br /> <br /> <strong>1、商标的申请注册时间</strong><br /> 商标申请注册的时间越早，其价值就越高。“老商标”注册的时间越早，其使用时间越长，其知名度越高，<br /> 影响力越大，就越值钱。<br /> <strong>2、商标的商品和服务类别</strong><br /> 商标的商品和服务类别共分为45类，有热门类别也有冷门类别。一般热门类别的商标因为行业的<br /> 需求量较多注册量很大导致很难注册成功，因此这类商标的价值也相对更高。<br /> <strong>3、商标与商品或服务的关联度</strong><br /> 商标是用来区分商品或服务来源的标志，好的商标必须能和商品或服务建立起直观的联系，<br /> 让消费者通过商标更容易联想到商品或服务，从而体现商标的知名度。<br /> <strong>4、商标专用权的期限</strong><br /> 商标权的期限是商标专用权受法律保护的有效期限,我国<a href="https://www.shuangqian.net/fwfw/qybg/">注册商标有效期限</a>为自核准注册之日起10年。<br /> 到期后申请人可以通过续展继续获得该商标的专用权。<br /> <strong>5、商标的稳定性</strong><br /> 一般来说，商标的注册流程信息如果存在被提异议/撤三等情况，就说明该商标稳定性略差，<br /> 商标价值具体仍需市场及申请人对商标的需求待定；而注册流程信息是续展、变更等，<br /> 则说明该商标一直存续，稳定性更高。<br /> 同时，商标权作为一项重要的知识产权，是可以进行质押贷款的，相信拍卖中也有许多竞拍者<br /> 是看中商标权可以质押贷款而参与竞拍的。<br /> 商标作为企业品牌形象的重要载体，经过长时间的经营与商誉的积累，蕴含着极高的商业价值，<br /> 在日益激烈的市场竞争中，具有不可替代的作用，更能在关键时刻救企业一命。所以建议还没有注册商标的企业，<br /> 及时<a href="https://www.shuangqian.net">申请商标注册</a>，不仅是维护品牌形象，更是保护企业无形资产。</span><br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target="">双乾知识产权商标注册提供八大服务</a></li> > <script type="text/javascript"> $(document).ready(function(){ 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