{ded商标品牌：建立企业的跨时空竞争优势d双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标tle> <meta name="keywords" content="{dede商标建立企业的跨时空竞争优势双乾知识产权<meta name="description" content="{dede:双乾商标顾问多年的品牌注册经验及细心观察得出，因为制约顾客购买行为的时空限制已经被打破了。消费者通过手机物联网系统，可以轻松从几公里几百几千公里外花更少的钱、买到meta name="viewport" content="width=device-width,height=device-height,inital-scale=1.0,maximum-scale=1.0,user-scalable=no;" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> <meta http-equiv="PAGE-ENTER" content="RevealTrans(Duration=0,Transition=1)" /> <link id="qhddefaultcontent6909_css" rel="stylesheet" type="text/css" href="/skin/css/qhdcontent.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_content_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/content.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_menu_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/menu.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_jquery_fancybox_1_3_4_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/jquery.fancybox-1.3.4.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_pgwslideshow_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/pgwslideshow.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_animate_min_css?ver=1_0" rel="stylesheet" type="text/css" href="/skin/css/animate.min.css" /> <link id="_Portals__default_Skins_Chemical01_Html_css_style_css?ver=1_2" rel="stylesheet" type="text/css" href="/skin/css/style.css" /> <style> html { background-image: url(/skin/img/bg-rep-07.png); } </style> </head> <body class="font-zh-CN" style="background:url(/skin/img/bg-img-05.jpg) top center fixed;"> <form name="Form" method="post" action="/p_01/ctlcategoryid_1590_productid_3410_language_zh-CN" id="Form" enctype="multipart/form-data" style="height:inherit"> <div> <input type="hidden" name="__VIEWSTATE_CACHEKEY" id="__VIEWSTATE_CACHEKEY" value="VS_be4b2w4o0cmh3shk1a0xkzon_/p_01/ctlcategoryid_1590_productid_3410_language_zh-CN" /> </div> <script src="/skin/js/a1portalcore.js" type="text/javascript"></script><script src="/skin/js/a1portal.js"></script><script src="/skin/js/jquery-1.7.2.min.js"></script><script src="/skin/js/superfish.js"></script><script src="/skin/js/jquery.caroufredsel.js"></script><script src="/skin/js/jquery.touchswipe.min.js"></script><script src="/skin/js/jquery.tools.min.js"></script><script src="/skin/js/jquery.fancybox-1.3.4.pack.js"></script><script src="/skin/js/pgwslideshow.min.js"></script><script src="/skin/js/jquery.fixed.js"></script><script src="/skin/js/cloud-zoom.1.0.2.min.js"></script><script src="/skin/js/device.min.js"></script><script src="/skin/js/html5media-1.2.js"></script><script src="/skin/js/animate.min.js"></script><script src="/skin/js/custom.js"></script> <div id="wrapper" class="insi-page">{dede:include filename="head.h <header class="top header-v1 desktops-section default-top"> <div class="top-main"> <div class="page-width clearfix"> <div class="logo float-left" skinobjectzone="HtmlLogo_395"><a href="/"><img src="/skin/img/0aa41bf4-600a-4bce-b1e8-7159c93e8e65_0_70.png" alt="双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标" /></a></div>  <div class="top-main-content float-right"> <nav class="nav"> <div class="main-nav clearfix" skinobjectzone="menu_464"> <ul class="sf-menu"> <li ><a class="first-level" href="/" target=""><strong>首页</strong></a><i></i></li> <li class=""><a class="first-level" href="/fwfw/shuangqian/index.html" target=""><strong>服务领域</strong></a><i></i> <ul> <li><a href="/zhuanlishenqing/" target=""><strong>专利申请</strong></a></li> <li><a href="/banquanfuwu/" target=""><strong>版权服务</strong></a></li> <li><a href="/guojishangbiao/" target=""><strong>国际商标</strong></a></li> <li><a href="/guojizhuanli/" target=""><strong>国际专利</strong></a></li> <li><a href="/kejixiangmu/" target=""><strong>科技项目</strong></a></li> <li><a href="/zhizhengrenzheng/" target=""><strong>资质认证</strong></a></li> <li><a href="/fwfw/gszc/" target=""><strong>公司注册</strong></a></li> <li><a href="/fwfw/qybg/" target=""><strong>商标服务</strong></a></li> <li><a href="/fwfw/gsnj/" target=""><strong>广州海关证书办理</strong></a></li> <li><a href="/fwfw/qyzz/" target=""><strong>广州食品经营许可证审批</strong></a></li> <li><a href="/fwfw/wsxkzsp/" target=""><strong>广州进出口许可证审批</strong></a></li> </ul> </li><li class=""><a class="first-level" href="/fuwuquyu/index.html" target=""><strong>服务区域</strong></a><i></i> <ul> <li><a href="/fuwuquyu/yuebeishangbiaozhuce/" target=""><strong>粤北商标注册</strong></a></li> <li><a href="/fuwuquyu/yuexishangbiaozhuce/" target=""><strong>粤西商标注册</strong></a></li> <li><a href="/fuwuquyu/yuedongshangbiaozhuce/" target=""><strong>粤东商标注册</strong></a></li> <li><a href="/fuwuquyu/zhusanjiaoshangbiaozhuce/" target=""><strong>珠三角商标注册</strong></a></li> </ul> </li><li class="current"><a class="first-level" href="/news/zcfg/" target=""><strong>新闻中心</strong></a><i></i> <ul> <li><a href="/news/zcfg/" target=""><strong>政策法规</strong></a></li> <li><a href="/news/cszs/" target=""><strong>财税知识</strong></a></li> <li><a href="/news/qtzx/" target=""><strong>知识产权及政策</strong></a></li> <li><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target=""><strong>双乾知识产权商标注册提供八大服务</strong></a></li> </ul> </li><li class=""><a class="first-level" href="/alzx/" target=""><strong>双乾客户案例中心</strong></a><i></i> <ul> <li><a href="/alzx/alzx/dyal/" target=""><strong>客户商标经典案例分享1</strong></a></li> <li><a href="/alzx/alzx/deal/" target=""><strong>客户商标经典案例分享2</strong></a></li> <li><a href="/alzx/alzx/alzx/deal/" target=""><strong>客户商标经典案例分享3</strong></a></li> <li><a href="/alzx/alzx/alzx/dyal/" target=""><strong>客户商标经典案例分享4</strong></a></li> </ul> </li><li class=""><a class="first-level" href="/about/zzry/" target=""><strong>资质荣誉</strong></a><i></i> <ul> </ul> </li><li class=""><a class="first-level" href="/about/gsjj/" target=""><strong>关于我们</strong></a><i></i> <ul> <li><a href="/about/gsjj/" target=""><strong>公司简介</strong></a></li> <li><a href="/about/qywh/" target=""><strong>企业文化</strong></a></li> <li><a href="/about/zzjg/" target=""><strong>公司环境</strong></a></li> <li><a href="/a/lianxiwomen/" target=""><strong>联系我们</strong></a></li> <li><a href="/about/gsjj/jiaruwomen/" target=""><strong>加入我们</strong></a></li> </ul> </li><li class=""><a class="first-level" href="/gwly/" target=""><strong>给我留言</strong></a><i></i> <ul> </ul> </li> <li><a class="first-level" href="/fenlei/index.html" target=""><strong>商标分类</strong></a><i></i></li> </ul> </div> </nav> </div>  <div class="language float-right" skinobjectzone="HtmlLanguage_1275"></div> </div> </div>  <div class="clear"></div> </header>  <div class="touch-top mobile-section clearfix"> <div class="touch-top-wrapper clearfix"> <div class="touch-logo" skinobjectzone="HtmlLogo_2602"><a class="" href="/"><img src="/skin/img/0aa41bf4-600a-4bce-b1e8-7159c93e8e65_0_70.png" alt="双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标" /></a></div>  <div class="touch-navigation"> <div class="touch-toggle"> <ul> <li class="touch-toggle-item-last"><a href="javascript:;" class="drawer-menu" data-drawer="drawer-section-menu"><i class="touch-icon-menu"></i><span>导航</span></a></li> </ul> </div> </div> </div>  <div class="touch-toggle-content touch-top-home"> <div class="drawer-section drawer-section-language"> </div> <div class="drawer-section drawer-section-menu"> <div class="touch-menu" skinobjectzone="menu_3093"> <ul> <li><a href="/"><span>首页</span></a></li> <li><a href="javascript:;"><span>服务领域</span><i class="touch-arrow-down"></i></a> <ul> <li><a href="/zhuanlishenqing/"><span>专利申请</span></a></li> <li><a href="/banquanfuwu/"><span>版权服务</span></a></li> <li><a href="/guojishangbiao/"><span>国际商标</span></a></li> <li><a href="/guojizhuanli/"><span>国际专利</span></a></li> <li><a href="/kejixiangmu/"><span>科技项目</span></a></li> <li><a href="/zhizhengrenzheng/"><span>资质认证</span></a></li> <li><a href="/fwfw/gszc/"><span>公司注册</span></a></li> <li><a href="/fwfw/qybg/"><span>商标服务</span></a></li> <li><a href="/fwfw/gsnj/"><span>广州海关证书办理</span></a></li> <li><a href="/fwfw/qyzz/"><span>广州食品经营许可证审批</span></a></li> <li><a href="/fwfw/wsxkzsp/"><span>广州进出口许可证审批</span></a></li> </ul> </li><li><a href="javascript:;"><span>新闻中心</span><i class="touch-arrow-down"></i></a> <ul> <li><a href="/news/zcfg/"><span>政策法规</span></a></li> <li><a href="/news/cszs/"><span>财税知识</span></a></li> <li><a href="/news/qtzx/"><span>知识产权及政策</span></a></li> <li><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/"><span>双乾知识产权商标注册提供八大服务</span></a></li> </ul> </li><li><a href="javascript:;"><span>关于我们</span><i class="touch-arrow-down"></i></a> <ul> <li><a href="/about/gsjj/"><span>公司简介</span></a></li> <li><a href="/about/qywh/"><span>企业文化</span></a></li> <li><a href="/about/zzjg/"><span>公司环境</span></a></li> <li><a href="/a/lianxiwomen/"><span>联系我们</span></a></li> <li><a href="/about/gsjj/jiaruwomen/"><span>加入我们</span></a></li> </ul> </li><li><a href="javascript:;"><span>给我留言</span><i class="touch-arrow-down"></i></a> <ul> </ul> </li> <li><a href="/alzx/"><span>双乾客户案例中心</span></a></li><li><a href="/a/lianxiwomen/"><span>联系我们</span></a></li> </ul> </div> </div> <script type="text/javascript"> $(document).ready(function(){ $(".touch-toggle a").click(function(event){ var className = $(this).attr("data-drawer"); if( $("."+className).css('display') == 'none' ){ $("."+className).slideDown().siblings(".drawer-section").slideUp(); }else{ $(".drawer-section").slideUp(); } event.stopPropagation(); }); /*$(document).click(function(){ $(".drawer-section").slideUp(); })*/ $('.touch-menu a').click(function(){ if( $(this).next().is('ul') ){ if( $(this).next('ul').css('display') == 'none' ){ $(this).next('ul').slideDown(); $(this).find('i').attr("class","touch-arrow-up"); }else{ $(this).next('ul').slideUp(); $(this).next('ul').find('ul').slideUp(); $(this).find('i').attr("class","touch-arrow-down"); } } }); }); </script></div> </div> ader ==================== --> <div id="a1portalSkin_headerAreaA" class="header"><a name="33109" id="33109"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157916157916_mainArea" class="module-content"> <div class="slideshow slideshow-min carousel clearfix" style="height:320px; overflow:hidden;"> <div id="carousel-157916"> <div class="carousel-item"> <div class="carousel-img"><a href="javascript:;" target=""><img src="/skin/img/75ddf2b9-b6c3-4c33-9c59-75f5c083eef4_0_320.jpg" height="320" alt="广告轮换1" /></a></div> </div> </div> <div class="carousel-btn carousel-btn-fixed" id="carousel-page-157916"></div> </div> <script type="text/javascript"> $(window).bind("load resize",function(){ $("#carousel-157916").carouFredSel({ width : '100%', items : { visible : 1 }, auto : { pauseOnHover: true, timeoutDuration:5000 }, swipe : { onTouch:true, onMouse:true }, pagination : "#carousel-page-157916", scroll : { fx : "crossfade" } }); }); </script></div> </div> </div> </div>  <section class="main"> <div class="page-width clearfix"> <section class="content float-right"> <section class="page-title page-title-inner clearfix"> <div class="breadcrumbs float-right" skinobjectzone="HtmlBreadCrumb_3754"><span>当前位置：</span>{dede:field name='position'/}</div>  <div id="a1portalSkin_mainArea" class="content-wrapper"><a name="33111" id="33111"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157918157918_mainArea" class="module-content"> <div class="product-detail product-detail-simple"> <div class="product-name"> <h1>{dede:field.title/}</h1> </div> <div商标品牌：建立企业的跨时空竞争优势c"> <div class="qhd-content"> {dede:field.body/} </div> </div> </div> <br /> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">为什么现在各大品牌的代理商、经销商生意不好干了？</span></b><br /> <br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><a href="https://www.shuangqian.net">双乾商标顾问</a>多年的品牌注册经验及细心观察得出，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">因为制约顾客购买行为的时空限制已经被打破了。<br /> 消费者通过手机物联网系统，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">可以轻松从几公里几百几千公里外花更少的钱、<br /> 买到一盒同样新鲜的鸡蛋，即使是早晨下单</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">不耽误做晚饭，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“朝发夕至”成为现实。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">人场货的分离让城市店</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">、</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">区域店、甚至</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">社区店赖以生存的便利性优势荡然无存。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">其次，</span></b><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">服务边界被打破</span></b><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。</span></b><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">顾客不再是某一个区域的顾客，而是属于全地球的顾客</span></b><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">，</span></b><br /> <span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.35pt; font-size: 12.5pt;">运用直播等手段，大企业品牌可以以全域广播的形式让自销成为可能，在可预见的未来二级<br /> 及以下经销商力量将会被大大边缘化，同样一个百人团队可以对更大的区域进行有效管理，<br /> 靠人力资源、信息不对称赚钱的时代一去不返了。</span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;">如果之前一个品牌经销商可以靠时间壁垒、<br /> 距离壁垒的优势抢先服务周边几公里的客群，</span><span style="text-indent: 0pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt;">那么现在越来越多的强势品牌从<br /> 一二线城市下沉到三四线，</span><b style="text-indent: 0pt;"><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">区域品牌商</font><font face="Microsoft YaHei UI">“画地盘“似的服务边界完全被冲破了。</font></span></b></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 40.65pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 胖东来的制胜之道</span></b><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">是什么呢？</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">同样是区域</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">商业零售企业</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">，为什么最近大火的胖东来面对大润发这些商业巨头，<br /> 依然立于不败之地？而反观我们身边的一些本土商超企业却毫无招架之力。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">胖东来成功的秘诀是什么？</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">好像不是产品的竞争力有多强，</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">如果胖东来的理念是<br /> 坚持为顾客提供最便宜的产品，它能便宜过大润发吗？</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">它为什么还会存在？<br /> 是口碑的力量、服务的力量、品牌的力量、营销的力量起了绝大部分力量，<br /> 产品只是实现以上效应的手段而已。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 那么</span></b><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">初创企业宣传产品还是品牌？</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">作为创业者应该着重经营一个品牌导向型的企业还是一个产品导向型企业？</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">虽然产品主义是一个很诱人的方向，比如华为、苹果、特斯拉等等创造了商业历史享受人类高光，<br /> 但是初创企业推出任何一个优秀产品，那些大企业总是有各种办法将其扼杀在摇篮里。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">品牌导向型的企业有时候是不得以为之的事情</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">。</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">为什么说宣传某一个产品好不如宣传某一个品牌好？<br /> 因为产品很容易被模仿而品牌就像一个容器一样有自己的明确边界竞品很难入侵，<br /> 可以承接企业的各种优质传播资产，</span><b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">就像那句广告语说的：你可以模仿我的面，但模仿不了我的脸。</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"> </span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 初创企业要认清竞争现实。</span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">面对品牌至上的商战环境，也应该将自己改造成品牌导向的企业。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <b><span class="15" style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">品牌更适合大范围传播，每一次出现都是对自己信誉的加持，像是一棒接一棒的</font><font face="Microsoft YaHei UI">“营销接力赛”，<br /> 而产品走出了一家企业的原始“势力范围”，消费者很难短时间里认可它、接受它。</font></span></b><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt; text-indent: 0pt; padding: 0pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">让企业以</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">商标到</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="Microsoft YaHei UI">品牌的形式突破区域、时空的</font><font face="Microsoft YaHei UI">“物理”限制，抢占更多的生存空间。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.45pt; font-size: 12.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target="">双乾知识产权商标注册提供八大服务</a></li> > <script type="text/javascript"> $(document).ready(function(){ $('.page-menu-content ul').find('li:last').addClass('last'); $('.page-menu-content > ul > li > a').click(function(){ if( $(this).parent('li').find('ul') ){ $(this).parent('li').find('ul').slideDown('fast'); $(this).parent('li').siblings('li').find('ul').slideUp('fast'); $(this).parent('li').addClass('current').siblings('li').removeClass('current'); } }); }); </script></div> </section>  <div class="clear"></div> <div id="a1portalSkin_sidebarAreaA" class="sidebar-content"><a name="33125" id="33125"></a> <div class="module-default"> <div class="module-inner"> <div class="module-title module-title-default clearfix"> <div class="module-title-content clearfix"> <h3 style="" class="">联系方式</h3> </div> </div> <div id="a1portalSkin_ctr157910157910_mainArea" class="module-content"> <div class="qhd-content"> <p> <b>广州双乾知识产权服务有限责任公司</b><br /> 公司地址：{dede:global.cfg_dizhi/}<br/> 广州市天河区车陂龙口大街7号龙口商业大厦511房bal.cfg_lxr/}<br/> 电吕先生_dianhua/}<br /> 13580568376<br /> 联�912134008l.cfg_lxrb/}<br /> 电�司先生ianhuab/}<br /> Q18929526956br /> </p> 316168104 </div> </div> </div> </div> </div> </section> =================== -->{dede:include filename="footer.htm"/}</div>  <footer class="footer"> <div class="footer-main"> <div id="a1portalSkin_footerAreaA" class="page-width clearfix"><a name="33116" id="33116"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157899157899_mainArea" class="module-content"> <div class="qhd-module"> <div class="column marg-per2"> <div class="col-5-1"> <div id="a1portalSkin_ctr157899157899_Column5C20A20A20A20A20_QHDCPM157899M1" class="qhd_column_contain"><a name="33117" id="33117"></a> <div class="module-default"> <div class="module-inner"> <div class="module-title module-title-default clearfix"> <div class="module-title-content clearfix"> <h3 style="" class=""> {dede:global.cfg_webname/}</br> 双乾知识产权-商标注册，商标代理，续展，公司注册,国外商标b>广州双乾知识产权服务有限责任公司</b><br /> 联系人：{dede:global.cfg_lxr/}</br> 吕先生��{dede:global.cfg_dianhua/}</br> 13580568376 地址：{dede:global.cfg_dizhi/} 广州市天河区车陂龙口大街7号龙口商业大厦511房 </div> </div> </div> </div> </div> </div> <div class="col-5-1 last"> <div id="a1portalSkin_ctr157899157899_Column5C20A20A20A20A20_QHDCPM157899M7" class="qhd_column_contain"><a name="33121" id="33121"></a> <div class="module-default module-no-margin"> <div class="module-inner"> <div id="a1portalSkin_ctr157899157899_Column5C20A20A20A20A20_ctr157904157904_mainArea" class="module-content"> <div class="qhd-content"> <p style="text-align: center;"> <img alt="" src="/skin/img/40653913-6cb6-4a4d-a062-1d89877155a0.png" style="width: 120px; height: 120px;" /><br /> 官方微信 </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer>  <section class="bottom"> <div id="a1portalSkin_bottomAreaA" class="page-width clearfix"><a name="33122" id="33122"></a> <div class="module-default"> <div class="module-inner"> <div id="a1portalSkin_ctr157905157905_mainArea" class="module-content"> <div class="qhd-module"> <div class="column"> <div class="col-5-2"> <div id="a1portalSkin_ctr157905157905_Column2C40A60_QHDCPM157905M1" class="qhd_column_contain"><a name="33123" id="33123"></a> <div class="module-default module-no-margin"> <div class="module-inner"> <div id="a1portalSkin_ctr157905157905_Column2C40A60_ctr157906157906_mainArea" class="module-content"> <div class="qhd-content"> <p> {dede:type typeid='1'}<a href="[field:typelink /]">[field:typename /]</a>{/dede:type} {dede:type typeid='8'}<a href="[field:typelin<a href="/about/gsjj/">关于我们</a>d:typeli<a href="/fwfw/shuangqian/index.html">服务领域</a>ld:typel<a href="/news/zcfg/">新闻中心</a>ld:typel<a href="/gwly/">给我留言</a><b>服�<a href="/alzx/">双乾客户案例中心</a> href="/sitemap.xml" target="_blank"><b>网站地图</b></a></p> </div> </div> </div> </div> </div> </div> <div class="col-5-3 last"> <div id="a1portalSkin_ctr157905157905_Column2C40A60_QHDCPM157905M2" class="qhd_column_contain"><a name="33124" id="33124"></a> <div class="module-default module-no-margin"> <div class="module-inner"> <div id="a1portalSkin_ctr157905157905_Column2C40A60_ctr157907157907_mainArea" class="module-content"> <div class="qhd-content"> <p style="text-align: right;"> {dede:global.cfg_powerby/} {dede:global.cfg_beian/}</p> </div> </div> Copyright ? 广州双乾知识产权服务有限责任公司版权所有粤ICP备2023071805号 </div> </div> </div> </div> </div> </div> </div> </div> </section>   <link rel="stylesheet" type="text/css" href="/skin/css/m-mobile-style.css" /> <a style="display: block; background-color: rgb(53, 157, 255); color: rgb(255, 255, 255);right:10px; top: 81%; font-size: 16.38px;" target="_blank" href="tel:13580568376" data-ignore="true" id="QIAO_ICON_CONTAINER" class="qiao-icon-round">电话咨询</a> <script> (function(){ var el = document.createElement("script"); el.src = "https://lf1-cdn-tos.bytegoofy.com/goofy/ttzz/push.js?51636702a94e62209622faf0b74bb2130ec37898d676da81e1a71e1e2bd60c40fd5c4a3974f9cd3eeb674bde712b4782cc4f323247d55c2ed2efd47b7c83521adc648ee828d46e7d3689a9c59fd080f6"; el.id = "ttzz"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(el, s); })(window) </script> <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?33f588d78fe20d3e8a50ac284a2df63c"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script>mArea" class="QHDEmptyArea fixed-bottom"></div>  <div id="a1portalSkin_fixed-left" class="QHDEmptyArea fixed-side fixed-left"></div>  <div id="a1portalSkin_fixed-right" class="QHDEmptyArea fixed-side fixed-right"></div>  <div id="popup" class="popup"> <div class="popup-content not-animated" data-animate="fadeInDown"> <div id="a1portalSkin_popup-area" class="QHDEmptyArea popup-content-wrapper"></div> <div class="popup-close-btn"><a href="javascript:;" title="关闭"><span>关闭</span></a></div> </div> <div class="popup-overlay"></div> </div>  <div class="gotop-wrapper"><a href="javascript:;" class="fixed-gotop gotop"></a></div>  <input name="ScrollTop" type="hidden" id="ScrollTop" /> <input name="__a1portalVariable" type="hidden" id="__a1portalVariable" /> <input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="" /> </form>   </body> </html>