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style="font-family: 微软雅黑; letter-spacing: 0pt; font-size: 12pt; background: rgb(254, 254, 254);">9月10日，李佳琦在直播期间因回怼网友评价花西子的眉笔越来越贵了时，表示“有时候找找自己的原因，<br /> 这么多年工资涨没涨，有没有认真工作”。</span><b><span style="color:#000000;"><span class="15" style="font-family: 微软雅黑; letter-spacing: 0pt; font-size: 12pt; background: rgb(254, 254, 254);"><font face="微软雅黑">一夜之间，发言人和品牌一起被骂上了热搜。</font></span></span></b><br /> <span style="font-family: 微软雅黑; letter-spacing: 0pt; font-size: 12pt; background: rgb(254, 254, 254);"><font face="微软雅黑">花西子成了打工人赚钱的货币单位，获得了一个网络新词。<br /> <br /> <img alt="代理注册商标双乾" src="/uploads/allimg/230920/1-230920152410Z0.jpg" style="width: 307px; height: 400px;" /></font><br /> <br /> 李佳琦直播间风波的导火索，是一根79块钱的花西子眉笔。眉笔重0.08克，折算后的价格已远超众多国外大牌，<br /> 甚至被网友吐槽克重比黄金还贵，而引发了消费者对该产品价格贵的吐槽。<br /> “不要睁着眼睛乱说，国货品牌很难的，花西子怎么起来的我是最知道的一个人。”作为网红品牌，<br /> 花西子的发家史确实是与李佳琦深度捆绑的。<br /> 成立于2017年的花西子，品牌以玉养系列产品为主，走的是满足敏感肌用户彩妆需求的品类发展路线，<br /> 成为国内首个喊出“敏感肌适用”的彩妆品牌。2018年，李佳琦成功挑战“30秒涂口红最多人数”的吉尼斯世界纪录，<br /> “口红一哥”这个名号正式出圈。彼时，刚发展起来的花西子在遇到渠道困境的情况下，注意到了“口红一哥”李佳琦，<br /> 便开始寻求与李佳琦直播间的商务合作。2019年，借力李佳琦，花西子开启了销售奇迹，<br /> 从小众品牌走向大众品牌。据品观App统计，在2019年前7个月，李佳琦118场卖货直播中，<br /> 花西子参与45场。在李佳琦直播间的倾情推荐下，花西子散粉一举拿下了全网销量的第一名，<br /> 创造了2019年双11爆卖70万盒的销售奇迹。<br /> 2020年1月至2月，花西子旗舰店中四成销售额来自李佳琦直播间。2021年，花西子的销售额高峰均出现在李佳琦直播同期，<br /> 一旦李佳琦直播间内没有出现花西子产品，花西子的GMV就可能不足李佳琦开播时GMV的五分之一。<br /> <br /> <img alt="广州商标注册代理" src="/uploads/allimg/230920/1-230920152IY09.png" style="width: 600px; height: 400px;" /><br /> <br /> 作为网红品牌，花西子在营销方面的投入相当巨大。据多家媒体报道，花西子仅在李佳琦等直播平台上的<br /> 每月营销投入高达2000万元，占比营销总支出的比例超过20%。到2021年，据媒体统计，<br /> 花西子全年营销费超40亿，相当于每月营销支出已超3亿。<br /> 花西子对品牌商标保护方面布局较为全面，<a href="https://www.shuangqian.net/fuwuquyu/yuexishangbiaozhuce/yunfushangbiaozhuce/">申请商标注册</a>一千余个。但在产品研发方面，<br /> 据天眼查数据显示，截止目前，在花西子母公司宜格集团所申请的专利中，<a href="https://www.shuangqian.net/zhuanlishenqing/">外观专利</a>占比为54.74%，<br /> <a href="https://www.shuangqian.net/guojizhuanli/">发明专利</a>占比为30.66%，实用新型专利占比为14.6%。<br /> <br /> <br /> <img alt="专利代理双乾" 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