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让这档节目一下子成了众矢之的。<br /> 这十几年来，好声音的关注度和热度有多高，自不必说。但在它火爆这十几年的背后，<br /> 有关商标确权和侵权的纠纷却从来没有间断过。因<a href="https://www.shuangqian.net">商标侵权纠纷</a>，2016年，中国好声音曾被迫更名为中国好歌声。<br /> 而在这更名的背后，浙江卫视、灿星文化和节目版权授权方荷兰塔尔帕容量有限公司就争夺好声音相关<br /> 商标早就展开了较量。这三个本来“排排坐，吃果果”的小伙伴为了几个商标不惜撕破脸皮，尽失体面，<br /> 亲自下场去撕，用真实的故事诠释了商标的重要性，也印证了那句老掉牙的话：知识产权是企业的核心竞争力之一。<br /> <br /> 在激烈的市场竞争中，企业必须学会保护好自己的商标权益。"好声音"作为广受欢迎的品牌，更是应加强自身的商标保护意识，<br /> 以避免市场上出现商标侵权等行为，影响品牌的声誉和利益。<br /> 首先，企业应充分了解自身<a href="https://www.shuangqian.net/fuwuquyu/yuexishangbiaozhuce/zhanjiangshangbiaozhu/">商标权</a>的构成。在商标法的保护下，企业享有商标所有权、专用权和使用权。<br /> 因此，企业应充分利用法律赋予的权利，对商标的使用和传播进行有效管理。<br /> 其次，企业应制定科学且严格的商标管理制度。如建立内部商标管理机构，明确<a href="https://www.shuangqian.net/fuwuquyu/xinwuqu/maomingshangbiaozhuce/">商标申请</a>、使用、转让、<br /> 许可、保护和侵权处理的流程，确保商标管理工作井然有序。同时，企业还应指定专门的商标负责人，<br /> 以便确保商标管理工作的专业性和效率。<br /> 此外，企业还应积极参与商标保护工作。如定期进行商标权检索，了解市场上是否存在商标侵权行为。<br /> 一旦发现侵权行为，应积极采取法律手段维护自己的权益。<br /> 综上所述，在<a href="https://www.shuangqian.net">知识产权</a>越来越重要的今天，企业应高度重视商标的保护和管理。<br /> 通过科学而严谨的商标保护管理措施，确保企业在市场竞争中，能够更好地利用品牌优势占领市场，<br /> 进一步推动企业向前发展。<br /> "好声音"这个瓜，给我们带来的不仅仅是娱乐，更是一个关于知识产权保护的启迪。<br /> 企业在市场竞争中，应时刻保持清醒，不断加强自身商标的保护和管理，<br /> 以保护自己的无形资产，从而推动企业更好地发展。</span><br /> <br /> !-- E product-detail-simple --></div> </div> </div> </div> </section>  {dede:include filename="left.htm"/} </div> </section> <section class="sidebar float-left"> <section class="page-menu" skinobjectzone="menu_3937"> <div class="page-menu-title"> <h3>{de新闻中心3> </div> <div class="page-menu-content"> <ul> {dede:c <li class=""><a href="/news/zcfg/" target="">政策法规</a></li> <li class=""><a href="/news/cszs/" target="">财税知识</a></li> <li class='current'><a href='/news/qtzx/' >知识产权及政策</a></li> <li class=""><a href="/news/zcfg/shuangqianzhishichanquanshangbiaozhuceti/" target="">双乾知识产权商标注册提供八大服务</a></li> > <script type="text/javascript"> $(document).ready(function(){ $('.page-menu-content ul').find('li:last').addClass('last'); $('.page-menu-content > ul > li > a').click(function(){ if( 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