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<br /> <br /> <img alt="茅台与德芙同时官宣" src="/uploads/allimg/230916/1-2309161513595G.jpg" style="width: 600px; height: 600px;" /></span><br /> <p class="p" style="margin: 0pt 6pt; text-indent: 0pt; padding: 0pt; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">值得注意的是，在茅台官宣海报的右上方丝带上印着</font><font face="微软雅黑">“MAOXIAOLING”的拼音。<br /> 据FBIF了解到的信息，这次巧克力的名称延用了茅台冰淇淋时期推出的茅台IP“茅小凌”，<br /> 同时这款酒心巧克力除了经典口味，还有减糖版。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 6pt; text-indent: 0pt; padding: 0pt; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">这也将是一场渠道们的</font><font face="微软雅黑">“狂欢”，目前确定的是，16日当天，新品将在i茅台、<br /> 德芙天猫旗舰店等线上渠道，以及Ole精品超市、全国34家茅台冰淇淋门店等线下渠道发售。<br /> 后续，大润发、罗森等也将跟上。</font></span><span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 0.4pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 6pt; text-indent: 0pt; padding: 0pt; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 1.5pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">2022年5月，茅台宣布和蒙牛合作三款茅台冰淇淋，并在i茅台平台和线下旗舰店上线。<br /> 今年5月，在茅台冰淇淋推出一周年之际，贵州茅台董事长丁雄军宣布茅台冰淇淋累计销量近1000万杯，<br /> 已经成长为茅台产业生态中具有代表性的前沿产品。<br /> <br /> <br /> <img alt="" src="/uploads/allimg/230916/1-23091615161A53.jpg" style="width: 600px; height: 650px;" /></span><br /> <br /> </p> <p align="justify" class="p" style="margin: 0pt 12pt 30pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 1.5pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">有了茅台冰淇淋的成功经验，广州的茅台冰淇淋旗舰店上线了含有茅台酒的咖啡，<br /> 美式、拿铁、</font>Dirty三个品类共14款产品，售价从28元到42元不等。<br /> 尽管茅台官方回应称，这是门店的自发行为，并非公司新推出的跨界产品，但依稀可以窥见茅台的野心。</span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 12pt 30pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 1.5pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><font face="微软雅黑">今年</font><font face="微软雅黑">9月初，贵州茅台与瑞幸咖啡宣布达成历史性战略合作，并推出了备受瞩目的“酱香拿铁”。<br /> 每杯酱香拿铁都融入了53度贵州茅台酒，引起消费者的极大兴趣。<br /> 而“瑞幸嫁入豪门”也成为网友们热传的网络段子。</font></span><span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <p class="p" style="margin: 0pt 6pt; text-indent: 0pt; padding: 0pt; line-height: 18.4pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 1.5pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p></span></p> <p align="justify" class="p" style="margin: 0pt 12pt 30pt; text-indent: 0pt; padding: 0pt; text-align: justify; line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-family: 微软雅黑; color: rgb(0, 0, 0); letter-spacing: 1.5pt; font-size: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“酱香拿铁”上市后，瞬间登上了各大社交媒体热搜榜，朋友圈也因此被刷爆。<br /> 瑞幸咖啡7日下午发布通知，称酱香拿铁热度远超预期，目前原料供应不足，多数门店本周内陆续出现售罄。<br /> 瑞幸已经向贵州茅台紧急采购新一批53度飞天茅台酒，并组织供应商紧急生产，<br /> 预计10日起部分城市门店恢复供应，19日起全国门店陆续恢复供应。</span><br /> <span style="font-family: "Microsoft YaHei UI"; letter-spacing: 0.4pt; font-size: 12.5pt;"><o:p></o:p></span></p> <img alt="" src="/uploads/allimg/230916/1-230916151PS11.jpg" style="width: 500px; height: 889px;" /><br /> <br /> <br /> <span style="font-size:16px;">商标局网站查询显示，早在今年3月份，中国贵州茅台酒厂（集团）有限责任公司就<br /> 已经注册了多类别的<a href="https://www.shuangqian.net/fuwuquyu/xinwuqu/maomingshangbiaozhuce/">“茅小凌”商标</a><br /> <img alt="“茅小凌”商标" src="/uploads/allimg/230916/1-23091615201DI.png" style="width: 600px; height: 423px;" /><br /> <br /> 在网络信息的今天，人们对品牌的“忠诚度”越来越低。如果一个品牌远离公众视线，就会被逐渐淡忘，<br /> 品牌的联名运营在这个网络时代占领了高度热度，无疑是一种创新的产品，具有相当的市场前景。<br /> 品牌之间的跨界合作已经成为了一种趋势。<br /> 商标的作用可以区别商品或服务出处，引导消费者认牌消费，有利于市场竞争和广告宣传，树立企业信誉，<br /> 成为企业质量的象征，“酱香拿铁”，“酱香酒心巧克力”能成为网络热度，<br /> 正是因为茅台和德芙这两个<a 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